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POSist appoints Ajay Singh as Chief Growth Officer

Singh brings over 30 years of experience in retail, food services, consumer goods and real estate. Prior to this role, Singh was heading the go-to-market strategy for UAE’s DAMAC Properties as Senior VP

Ajay Singh

POSist, a cloud-based restaurant technology platform, has announced the appointment of Ajay Singh as Chief Growth Officer. In this role, Singh will head POSist’s global expansion and oversee the development of international teams in the Middle East, America and the UK.

A senior industry leader, Singh brings over 30 years of experience in diverse sectors, including retail, food services (hotels, restaurants and caterers), consumer goods, and real estate. Singh was the CEO of Pizza Hut and Costa Coffee India, with Devyani International, where he revitalised sales and profitability across 400+ dine-in and delivery stores with 4,500+ team members. He led Pizza Hut to become one of the most trusted food brands in India.

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Before PizzaHut, Singh was with Metro Cash & Carry, one of the leading suppliers in the hotels, restaurants and caterers (HoReCa) across Europe, India and Japan. Singh was instrumental in establishing the HoReCa business and trader model in India for a good part of the decade.

Prior to joining POSist, Singh was heading the go-to-market strategy for one of the UAE’s leading luxury real estate development companies, DAMAC Properties as a Senior Vice-President. He was responsible for the brand’s GTM and growth in Europe, UK, the US, and Africa.

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At POSist, in this newly created role, Singh will be responsible for driving a collaborative approach to digitising large restaurant chains and Quick Service Restaurant (QSR) businesses globally. With his expertise in scaling businesses, he would focus on creating differentiated solutions and capabilities, as well as gain and retain competitive advantage and market leadership across the Indian subcontinent, Middle East, Americas, and the UK.

“It’s a delight to welcome Ajay on board at this pivotal moment in the restaurant industry and our company’s journey,” said Ashish Tulsian, CEO and Co-Founder, POSist. “I am particularly impressed with Ajay’s ability to lead complex business functions in some of the most challenging organisations. Ajay brings in a solution-driven and customer-first approach that aligns perfectly with true DNA at POSist. Having someone of his calibre with a deep understanding of global businesses will be instrumental in accelerating our efforts to make POSist a global leader in restaurant technology.”

“POSist is a company with an impressive track record in supporting the digital transformation of restaurants with world-class technology. There is an incredible opportunity for growth with the kind of solutions POSist delivers, which was accelerated due to the pandemic, globally. The new technology-first world of the restaurants is looking exactly for what they have. I found the talented leadership, passionate teams, customer-first philosophy, and a strong SaaS product here, which I believe are the right ingredients for building a successful business. I look forward to working with the team and scaling POSist to greater heights,” said Singh.

Headquartered in New Delhi, POSist started in 2012 to offer scalable, reliable, and easy to use restaurant technology. The company has its presence in India, UAE, Mexico, Singapore, and the UK.

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