Online smartphone brand Poco has unveiled the company’s refreshed visual identity, with a brand new logo and brand mascot that aims to challenge the status quo, much like Gen Z.
The new logo is specifically designed with the intent of re-defining madness, the Poco way. Imbibing the madness and eccentricity of the brand, ‘Made of Mad’, the new brand logo is a representation of every individual who is looking for greater alternatives to the mainstream.
Anuj Sharma, Country Director, Poco India, said, “To commemorate Poco's successful independent year, the objective of the brand refresh is to honour the community, which is as different and unique as our smartphones in the market. Poco’s ‘Made of Mad’ is a creative rendition of what our fans and consumers can expect from a brand that indicates a very compelling functional promise. It is a representation of our consumers who are mad, eccentric and irreverent with a thirst to pursue perfection. Through this initiative, we want to build a belief system that enhances the overall Poco experience that our users find relevant.”
The mascot will be integrated in the brand’s campaigns across different mediums.
Poco devices are inspired by Gen Z, an audience that always wants something extra and is not afraid of challenges. They are much like high-performance stock cars, souped-up, turbocharged.
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