Pink Lemonade Communications wins digital marketing mandate for Swiggy's in-house brands

Pink Lemonade Communications has won the digital marketing mandate for Swiggy’s in-house brands Homely, The Bowl Company and Breakfast Express. The account was won in a multi-agency pitch. 

The Bangalore-based agency will be leading Swiggy’s strategic thinking on the in-house brands. It will manage full-stack digital solutions including creative ideation, content strategy and creation, social media marketing, and online reputation management.

“We’re happy to have earned the confidence of an exciting and innovative brand that has influenced such a visible shift in consumer behaviour with respect to food. Our expertise in strategic thinking, demonstrated by our understanding of the domain, helped Swiggy approach us for their new mandate and we are excited to partner with them in this journey. I have no doubt that Pink Lemonade will find new and unique avenues for their home brands,” said Tina Garg, CEO, Pink Lemonade Communications.

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