Biscuits, snacks and confectionery manufacturer Parle Products has launched a Valentine’s Day campaign #HarKismiMeinHaiKiss for their popular toffee brand ‘Kismi’. The nationwide campaign is being rolled out on TV and digital platforms.
Parle’s Kismi enjoys immense love among consumers as the brand proposition resonates well with the target audience of young adults. Conceptualised by Rediffusion, the TVC captures the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers. The film showcases the adorable moments of two teens wherein ‘Kismi’ toffee plays the role of a cupid and an enabler. It is built on the brand thought of 'Har Kismi mein hai Kiss' showcasing a cute-awkward moment of a young couple where the flavours of Kismi save the day for them and make it memorable. The film will be released pan-India in Hindi and Marathi languages.
Along with the TVC, the brand will also engage with Gen-Z on social media platforms through interactive posts on their Instagram platform, giving its viewers a chance to celebrate this special day with their loved one and receive a newly launched Kismi Gift pack. Among the varied social media posts, Parle Products will share a list of movies specially curated for the audience to watch with their special someone. The company will also create a ‘Confession Playlist’ for teens as a way to confess to their forever crush.
Krishnarao Buddha, Sr. Category Head at Parle Products, said, “Our teenage years are all about young romance, innocence, heartbreak and growth. Kismi as a brand has always acted as an enabler to aid people express their feelings.
“This Valentine's Day, we want to bring back those fond memories of friendship, affection and compassion with the TVC. And we are hoping to spread love and reinstate the influence for ‘Kismi’ among our younger audience.”
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