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On Valentine’s week, Zee Biskope brings Labhlitis Messiah to help viewers play cupid

Launched on Teddy Day, the campaign presents a unique digital talking teddy named Labhlitis Messiah who will provide viewers a platform to express their feelings and convey their love to their special someone

In the Valentine’s week, Bhojpuri movie channel Zee Biskope is treating its viewers with the emotion of love through a novel engagement drive. Blending technology with romance, Zee Biskope has brought Labhlitis Messiah — a digital talking teddy that enables viewers to express their feelings to their loved ones. Started on Teddy Day (February 10) the initiative will not be just limited to February 14 but will play cupid for thousands of viewers and extending beyond V-Day till February 20.

Labhlitis Messiah, the category-first talking teddy is the saviour of love. Whether you want to express your feeling to your crush or are apprehensive about in-person rejection, Labhlitis Messiah is there to help. Viewers need to just log on to the microsite www.labhlitismessiah.com, record an audio message and send it to their loved ones either identified or anonymously. Labhlitis Messiah will deliver it to their special someone in its unique Bhojpuriya way. In case they are facing any issues in their love life and need a sound advice, Zee Biskope brings Love Guru — a Bhojpuri celebrity to their rescue. Be it persuading the partner or boosting confidence in love, viewers need to send in their concerns to Love Guru through Labhlitis Messiah. Love Guru will share tips on some of the most heart-wrenching issues in love life on Zee Biskope channel and social platforms throughout the day on February 20. Love Guru will also read out some of the most romantic messages shared by viewers. The brand also plans a romantic movie line-up that will inspire viewers in their journey of love.

Prathyusha Agarwal

Prathyusha Agarwal, Chief Consumer Officer at Zee Entertainment Enterprises Limited, said, “At Zeel, we take pride in innovation based on solid consumer insights. Zee Biskope’s marketing journey so far, has been pioneering in the Bhojpuri market through its always on viewer engagement drives. Labhlitis Messiah is yet another initiative where we use the technology bridge to get closer to its consumers, becoming a part of their life. The closer we get to the viewers, the better we understand them and hence the better we cater to their content preferences.”

Samrat Ghosh

Samrat Ghosh, Cluster Head East, Zee Entertainment Enterprises Ltd., said, “Zee Biskope is a movie+ brand and the first channel in the category that extends movie experience beyond mere viewership to up close and facilitates personal involvement of viewers with the brand. Through novel engagements like Labhlitis Messiah, Zee Biskope lives up to its promise of remaining fresh, consumer-focused and a differentiator.”

Amarpreet Singh Saini

Amarpreet Singh Saini, Business Head, Zee Biskope and Big Ganga, said, “Valentine’s Day, though a western concept, is as much a popular occasion in the Bhojpuri region as it is in the rest of the country, especially among the youth. Labhlitis Messiah is a tech-innovation curated in an authentic, consumer-led space with novelty at its core. It caters primarily to the young audience and projects the brand as one that facilitates and celebrates their emotions just as a friend would do.”


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