News Corp Australia appoints Sportz Interactive to create custom automated infographics, videographics for cricket events

Sportz Interactive (SI), a sports data, technology and content solutions company, has been appointed by News Corp Australia to create custom automated infographics and videographics for its marquee cricket events.

These include the Australian Men’s Cricket Team’s series with India and the Big Bash League (BBL), including the SuperCoach fantasy game.

SI is offering utilised real-time data feeds and pre-defined templates to create shareable content within 60 seconds of a key event occurring. Operating on the back of an inherently scalable architecture capable of handling massive traffic, SI’s proprietary engine allows rapid deployment with the ability to integrate data from various sources.

These graphics are layered with match statistics, analysis and other key information related to the sporting events. Additionally, they provide users with contextual data to help with their fantasy gaming needs and sponsors with branding opportunities to monetise these assets.

Paul Zines (Senior Product Manager, Sport and Wagering, News Corp Australia), said, "We saw this partnership with Sportz Interactive as a fantastic opportunity to prove that by visualising data in content, we can create a more engaging experience for our premium audience. The simplicity of the dashboard that was built for us allowed our editorial team to easily add contextual infographics and videographics to articles and social posts. Our team is excited to continue to work with Sportz Interactive in the future.”

Karthik Shankar, Director, Data Analytics and Video Solutions, Sportz Interactive, added, “It was an incredible experience working with the News Corp Australia team. Architecting the technology and putting together a product that was truly outstanding was always a top objective, but it was even more impactful to see it brought to life for a world-class media powerhouse. We are definitely looking forward to building a deeper partnership with News Corp Australia.”

News Corp Australia is part of News Corp, a global, diversified media and information services company focused on creating and distributing authoritative and engaging content. The company comprises businesses across a range of media, including news and information services, subscription video services in Australia, book publishing and digital real estate services. Headquartered in New York, News Corp operates primarily in the United States, Australia, and the United Kingdom, and its content is distributed and consumed worldwide.

Headquartered in Mumbai, Sportz Interactive is a sports-focused data, technology and content solutions company. Started in 2002, the company now has over 450 'players' on its team and is growing continuously. Originally focused only on sports data, Sportz Interactive, in the last few years, has expanded to become a 'sports data and fan engagement' company with the launch of social media innovations, broadcast solutions, infographics and analytical products. With a client portfolio ranging from broadcasters, leagues and sports teams to media companies and start-ups, Sportz Interactive covers a gamut of top domestic and international sports.

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