For over 85 years, Levi’s has been obsessed with making the perfect pair of jeans for women. The brand that invented the original blue jean in 1873, the iconic 501 and the first-ever blue jean for women in 1934 has constantly revolutionised women’s fashion forever and continues its journey.
Levi’s has announced a strategic partnership with actor Deepika Padukone, who will be seen spearheading the new campaign focused on an all-new range of fashion fits from the jeans brand.
On having Padukone on board as ‘Global Brand Ambassador’ Sanjeev Mohanty, Managing Director, South Asia and MENA, Levi’s said, “We are absolutely thrilled, Deepika’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally. With her on board, we are confident of strengthening the brand further, especially when we are strongly focusing on leading the women’s category.”
Padukone said, “Authenticity, originality and honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been a jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident! I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s.”
For Levi’s, this year will be about statement-making shapes like high-rises, on-trend loose fits, and the runway returning wide-leg bottoms. Fans of Levi’s will now have more reasons to buy with its new for the moment range of fashion fits with its new High loose range of fits, while it’s Bootcut and Mile-high fits are favourites among consumers.
Featuring its Water
The new range of Levi’s women’s fits is sure to make a style statement with sustainability at the forefront.