Filter Coffee Co., a full-service digital agency started by Anuja Deora Sanctis, has won the digital marketing and e-commerce mandate for global Japanese skincare brand Bioré, which is headquartered in Tokyo. The account was won by Filter Coffee Co. following a multi- agency pitch.
The agency will be handling end-to-end duties, including social media, content, shoots, performance marketing and influencer marketing for the brand in India.
Along with strategising for the brand’s digital and social media presence, Filter Coffee Co. will look into managing the brand's end-to-end content production and influencer marketing in India. The agency will play an important role in increasing the brand's awareness and help gain traction within the target media. The brand has taken on board Indian actress and model Lisa Haydon to be the face of the brand for its launch in the country.
Bioré is a skincare brand that focuses on making high-quality, affordable skincare products that provide a variety of skincare benefits. The brand follows a Japanese beauty philosophy by leveraging amazing Japanese technology and has created a niche for brands by doing so as one of the skincare brands to focus on the root of problem skin.
Anuja Deora Sanctis, Founder and CEO, Filter Coffee Co., said “We at Filter Coffee Co. mirror our vision for the brands we work with, helping them dig an impactful presence in the market. We are glad to on-board Bioré on our journey and look forward to working with them. There is a huge potential to unlock in today’s time and we are really excited to cater to the brand with our expertise and strategic skills in helping them make a mark in the evolving Indian skincare segment.”