Prothom theke prothomey, a Bengali approximation for “a leader from birth”, is the brand promise with which TV9 Network launched TV9 Bangla, 24x7 news channel from Kolkata.
TV9 Bangla is the sixth language news channel from the House of TV9 and will bring a whiff of fresh air to the Bengali news genre with its unique perspective, best-in-class facilities, state-of-art technology and top-rung journalists, just like all its language siblings — TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati and TV9 Bharatvarsh.
Commenting on the channel going live on January 14, Barun Das, CEO, TV9 Network, said, “Inspired by its glorious past and distinct regional pride, West Bengal is finally getting ready to resurrect and revive. And TV9 Bangla is here to chronicle this new development narrative with neutrality and world-class presentation. TV9 Network enjoys undisputed regional dominance in language differentiated markets. With Bangla, we will extend our lead. We will be a game-changer in this robust market.”
Explaining the rationale behind the channel going with the “prothom” pitch, Das said, “The word prothom signifies three broad elements — first it’s an allusion to our beloved state West Bengal. It’s an aspiration to see Bengal at the top of the charts again. Second, TV9 Network will further reinforce its position as the No. 1 news network with TV9 Bangla adding to its already substantial lead over competing networks. And third, we are vying for a lateral entry at No. 1 position in the West Bengal market.”
Das added, “We are here to redefine news coverage by simply doing the basics, turning to the good old style of neutral journalism — balanced perspective and fact-based reporting. We are here to give test to the Fourth Estate, especially as the state goes to polls. That’s why the viewers just can’t afford not seeing us — Na Dekhelei Noye.”
On the timing of the launch, the CEO said, “The state is already into the election mode. Given that Bengal’s propensity for free flow of information, news viewership is bound to peak. We believe this is a perfect opportunity for TV9 Bangla to establish its credentials and win the maximum share of voice.”
Thanking the advertiser community for showing immense faith in TV9 Bangla, Amit Tripathi, Chief Revenue Officer, said, “We are proud to add another feather to our cap with TV9 Bangla. Thanks to our customer-first approach and remarkable deliveries, we enjoy unstinted confidence of our advertisers, which was further strengthened by the unprecedented success of TV9 Bharatvarsh. With the launch of TV9 Bangla, we look forward to providing our partners the best media solutions cutting across geographies and priority markets. We are delighted that our esteemed advertisers from all over the country have already given thumbs up to our Bangla by committing their support for the channel from day one.”
Speaking on the launch, Gautam Sarkar, Business Head, TV 9 Bangla, said, “We are super excited to launch TV9 Bangla from India’s No. 1 news network in Bengal. We have a very experienced, efficient and energetic team that is capable to bring forth this new chapter in the regional news broadcasting industry. Being unparalleled, indomitable and fearless, we promise to leave a lasting impression and be a trendsetter in the electronic and digital platforms. I am very confident that we will hit every TV screens of Bengal to be the No. 1 soon.”
Amritanshu Bhattacharya, Deputy Managing Editor and Editor-Digital, TV9 Bangla, said, “As we have embarked on this new journey, we shall create a milestone in the regional electronic media fraternity. We are proud to enter into ‘the land of Bengal tigers’ and roar loudest with the latest updates from every nook and corners of Bengal. Our team intends to bring the latest minute-to-minute news updates with correct facts and figures that shall thrive and make a top-of-the-mind recall for the viewers both in TV as well as digital.”