Dina D'Souza has been appointed as Vice-President of Monetisation at Trell, a lifestyle, vlogging and social commerce platform. As part of the leadership team, D'Souza will drive the brand and ad sales initiatives across India.
D'Souza brings with her 20 years of experience across print, digital, ad tech, gaming, and commerce industries. Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited.
“We are excited with the addition of Dina to the leadership team at Trell. Dina’s experience and expert knowledge will elevate our brand's capabilities and build awareness with critical stakeholders. With her contribution, we look forward to building a robust system and functionality that can aid Trell in its monetisation strategies in the current phase of growth for the platform,” said Pulkit Agrawal, Co-Founder, Trell.
“I am happy to join Trell to build the India monetisation and sales strategy, at this juncture of its growth phase. The digital and media industry has seen significant shifts in the consumer's media habits in the recent past. Regional content creation, video consumption, and online shopping continue to fuel the digital growth in the country. Trell's team has built a potent and differentiated product in the influencer-led content, and lifestyle-commerce space. I look forward to bringing Trell's full stack of advertising and content solutions to marketeers and media agencies and together build successful content to commerce brand strategies on the platform,” D’Souza said.
D'Souza is an experienced sales leader and known in the Indian digital media industry. She has delivered stellar performances at every organisation. Prior to joining Trell, she led the advertising business for Flipkart Ad's third-party media partnerships. She drove the data monetisation and agency strategy for Flipkart's shopper audience network and the Big Billion Day Externalisation & Sponsorships opportunities. Before joining Flipkart, she was with POKKT, where she drove the brand sales & revenue goals for the organisation in India. She was a part of the core team which built the brand in India.
Users of Trell share three-minute vertical videos on over 20 interest-based lifestyle categories in over eight Indian languages.