Expanding its footprint in international markets, Times Network, India’s premium broadcast network, today announced the launch of ET Now on Bell Fibe TV in Ontario and Québec through a distribution partnership with Ethnic Channels Group (ECG), the world’s largest multicultural broadcaster. Nextologies, a global leader in providing broadcast technology solutions, will transport the ET Now signal within Canada.
With the brand ethos, Rise with India, ET Now focuses on matters that affects India’s inclusive development and empowers the discerning Indian diasporic viewers to take part in India’s growth story. Offering South Asian viewers a wide spectrum of business news, ET Now brings curated content such as India Development Debate, Start Up Central, The Money Show, India Tonight and more with a holistic deliberation on the Indian financial markets, global and local trends impacting the economy.
Commenting on the launch, Jagdish Mulchandani, COO & Executive President, Times Network, said, “Enhancing our offerings for South Asian Canadian viewers in alliance with Ethnic Channels Group, we are excited to bring ET Now to Canada on Fibe TV with Bell, the country’s largest television provider. ET Now has been a market leader in the business news category for over a decade and I am confident this launch will be an enriching addition to the discerning taste of the Indian diaspora seeking superior coverage on business and financial news.”
Slava Levin, Co-Founder and CEO of ECG, said, “The stock market today is seeing a surge in retail investors in addition to the institutions, and India is a top investment destination for many money managers. ET Now delivers to Canadian viewers a wealth of domestic and international financial news and provides a business point of view that is not seen on other networks. ET Now’s content is tailored to viewers seeking English-language business and financial breaking news from India and international markets.”
Levin further stated, “ET Now is a top-notch channel from Times Network whose credibility in delivering news is unparalleled.”