Sleepwell focuses on mattress hygiene in its 'Healthy New Year' campaign

Sleepwell, a mattress brand from Sheela Foam Ltd., has put the spotlight on mattress hygiene with its new ‘Healthy New Year’ campaign that highlights the Neem Fresche technology.

Last year was all about picking up various healthy habits that made people create checklists for ways to stay safe and healthy. The world had adapted to wearing masks, gloves, and using sanitisers regularly but had forgotten to replace their unhygienic old, overused mattresses with a new hygienic one. The campaign kickstarted with an interesting poll around ‘Kya miss ho gaya?’, connecting with consumers and asking if they missed something important for maintaining personal hygiene. Through this campaign ‘Healthy New Year’, Sleepwell aims to raise awareness about this issue and the benefit of using Sleepwell Neem Fresche protected products.  The campaign will run for three months on various media — TV, print and digital —across India.

Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd., said, “As we enter a healthy new year with positivity and optimism, we can’t afford to turn a blind eye to our personal hygiene. While we all have introduced disinfectants and masks into our daily lives, what often gets ignored is the challenge that lies within our mattresses, impacting the most important part of our day, our sleep. To emphasise the importance of checking mattress hygiene and upgrading it for both comfort and germ-free protection, we have launched a new leg to our campaign. All our mattresses are protected with a special Neem Fresche technology that ensures hygiene and safety. With this campaign, we wish a healthy new year by encouraging our consumers to re-think their mattress hygiene.”

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