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Pee Safe makes foray into female condoms category

The company aims to bring about a shift in preferences for contraceptives among Indian women

Hygiene and wellness brand Pee Safe has entered the female condoms category, challenging stereotypes around contraceptive use among women and addressing a market that has so far been non-existent.

Studies suggest that the female condom is a dual protection tool for both prevention of HIV/ AIDS transmission and unwanted or unplanned pregnancies. Currently, there is a huge lack of awareness about these in India. By launching the female condoms, Pee Safe aims to bring about a shift in preference among Indian women and offer them the benefit of uninterrupted pleasure without other worries.

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Pee Safe has always taken the unconventional approach towards breaking taboos and stigma around issues surrounding women — be it personal or menstrual hygiene or introducing and creating awareness around sustainable period and sanitation products. It was also one of the first few brands to have created a buzz around menstrual cups and encouraged women to use it.

Vikas Bagaria, Founder, Pee Safe, said, “The female population today is woke and aware of their rights, including those related to hygiene and sexual health. Internet penetration has further influenced buying behaviour. Our aim is to not only address this segment but also ensure that we play a part in preventing sexually transmitted infections (STIs) like AIDS. Pee Safe is a brand that is continuously striving to address the needs of its TG through new and innovative products and awareness campaigns.”

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Pee Safe’s female condoms are relatively simple to use and can be worn for up to eight hours, thereby promising uninterrupted pleasure for both partners. The condom must be inserted before any contact occurs between the vagina and the partner’s body to prevent any infections.

Pee Safe has been advocating the cause of personal hygiene since 2013. The brand’s products are available in modern trade, general stores, airports, organised stores across 50+ cities, online at www.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart.

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Since inception, Pee Safe has diversified into products, including eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Natural Intimate Washes, Wipes and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks. Pee Safe has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.

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