Cars24, an online transaction platform for pre-owned vehicles, has rolled out a new digital film ‘Car vikkunumna, Cars24 vaanga’ on its social media platforms, to celebrate the first day of the Pongal festival, Bhogi.
In line with the brand story, the festival brings people together with their families as they discard unwanted household articles and goods to pave the way for a brighter future.
The evocative campaign film shows people happily tapping their hands on the tune of a catchy and relatable/upbeat jingle. The hands are seen drumming on different types of cars, building synonymity with the brand’s feature of providing its customers with the option to sell a range of cars at Cars24.
The campaign takes viewers on a visual roller-coaster ride of celebrating emotions and togetherness. Released with an aim to convey the change and transformation brought in through the festival, Cars24 supports and empowers its customers to sell their old cars at the tip of their fingers through the large-scale network the platform offers.
Nida Naushad, Head of Brand, Cars24, said, “Cars24’s presence expands across the length and breadth of the country and to foster the culture of inclusivity and build a brand relevant to its audience, we believe it is very important for us to celebrate such festivals and ride the emotion of joy as our customers and their families. The film beautifully crafts the narrative with keeping the theme of Bhogi festival, encouraging people to replace/upgrade their old cars. The storytelling and the creative treatment has been kept high on auditory sensations to build a festive joy and emotion.”
S.R. Aanand, Regional Head, South, Cars24, said, “Bhogi in Tamil Nadu and Andhra Pradesh is celebrated with great pride and enthusiasm and we at Cars24 are proud to be a part of the same celebration through our digital film. This film, on account of Bhogi, perfectly fits the narrative of our brand and is our way of asking our consumers to join in the celebration. The outcome is there for everybody to see, listen and enjoy.”
The film is being promoted on Cars24’s social media platforms including Facebook, YouTube and Instagram.
Mind Your Language Team:
Creative Team: Deepan Ramachandran, Pandiyaraj M
Account Management: Maria Xavier Vinod, Aarthi Bakthavathsalam
Stock Noise Films Team:
Director: Philip Gladstone
Music: LV Muthu Ganesh
Cars24 Marketing Team:
Head of Brand: Nida Naushad
Brand Manager: Abhishek Mudgal