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Men’s comfort wear brand XYXX brings on board marketer Shripad Nadkarni

Nadkarni will help sharpen and drive the men’s comfort wear brand as a mentor and investor

Shripad Nadkarni

Backed by Sauce Vc and the mentorship of Govind Shrikhande, XYXX, the home-grown industry player of the Indian men’s comfort wear market, has brought on board ace marketer Shripad Nadkarni, angel investor and co-creator of Paper Boat and Epigamia, Founder of Maverix Platforms, a cloud kitchen venture and former Vice-President, Marketing of Coca Cola India.

Known for his remarkable journey with top companies like Johnson & Johnson and Coca Cola as well as several start-ups, Nadkarni will help sharpen and drive the XYXX brand as a mentor and investor.

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Expanding and gaining traction with its focused omni-channel play, XYXX, the brainchild of Yogesh Kabra, has seen early success on all fronts.

Sharing his excitement on having a brand mentor, Kabra said, “Shripad is a force to reckon with in marketing and brand building so it is our honour and pleasure to have him in our corner. He is known for his fearless experiments with the brands he is affiliated with and we are excited to have him help build brand XYXX.

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Nadkarni said, "Yogesh and team are building a sound and scalable business and brand. My goal is to help build a disruptive and memorable brand narrative while accelerating business growth.”

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