Kotak unveils digital and social media campaign focusing on its low home loan interest rate

Kotak Mahindra Bank Ltd. (Kotak) has launched a digital and social media campaign focussed on its ‘Unbelievably Low’ home loan interest rate of 6.75% p.a.

The campaign focuses on the No. 1 reason to buy a home today – Kotak’s home loan rates beginning at 6.75% p.a.

The Covid-19 pandemic has made people realise the need for bigger and more comfortable homes. Since everybody is usually at home, every family member needs their own space. With home loan interest rates at a multi-year low, the aspiration of owning one’s dream home can now become a reality.

Elizabeth Venkataraman, Joint President, Consumer, Commercial and Wealth Marketing, Kotak Mahindra Bank, said, “The pride and joy in owning the home of one’s dreams is unlike any other. However, for many it can be a dream too far. Now, with Kotak Home Loans offering an ‘unbelievable’ rate of 6.75% p.a., that dream is within reach. There are a number of reasons why this is the right time to buy a home, but Reason No. 1 is 6.75%.”

The campaign, conceptualised by Tonic Worldwide, includes a series of three videos that will be played across digital and social media platforms in different languages. The videos are a part of the eight-language multi-media campaign that includes radio, outdoor, social and digital forums.

Kotak Mahindra Bank Ltd (Kotak) announced its home loan interest rates at 6.75% p.a. with effect from November 1, 2020.

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