Havas Life Sorento, the health and wellness communications agency from the Havas Group India umbrella, has strengthened its leadership team with the appointment of Arunima Singh as Vice-President, Digital. Her appointment is in line with boosting the agencyâ€™s digital capabilities.
Singh will drive health digital and technology vision and strategy for Havas Life Sorento and will be based in the Mumbai office.
Singh has successfully spearheaded digital media planning, brand management, campaigns and promotions across brands and agencies such as Wunderman Thompson, Adfactors PR, Digital Law & Kenneth, ICICI Bank Ltd and Acme Health Care Products. She has established consistent business practices, delivered customer satisfaction with a focus on quality content, conceptualised effective plans for clientâ€™s business, reputation management, SMM/SEO, content management, media strategies, asset development, resulting in consistent business wins. Singhâ€™s last stint was at Social Beat as Executive Vice-President.
Sangeeta Barde, Managing Partner, Havas Life Sorento, said, â€śThe health and wellness industry is at the forefront of changes seen due to pandemic. It has majorly changed the way we manage our health, digital is the order of the day with advancements in telehealth, e-commerce, e-detailing, multi-channel marketing, health tech products, etc.Â HLS is thriving amid these changes and will continue to remain agile by riding on this digital wave. Arunima is a seasoned professional and I am confident that her skill-set and experience will add immense value to our client businesses as they step forward on their digital journey. I am delighted to have Arunima on board and welcome her to the group.â€ť
â€śI am excited to join the Havas Life Sorento team and take up this opportunity to further build HLSâ€™s prowess in health digital. I look forward to leading a great team, driving innovation, building great case studies for clients and making a meaningful difference together. Looking forward to a stunning career with HLS and contributing to taking it to newer and greater heights,â€ť said Singh.