Gujarati news channel ABP Asmita completes five years

Gujarati news channel ABP Asmita, from ABP Network, celebrated five years of successful operations recently. Through 24x7 local news coverage, viewer-driven content, and on-ground initiatives, ABP Asmita has acquired a premier position in the fiercely-competitive market of Gujarat. In fact, it has reached a whopping 35 Mn viewers in the Gujarat market. (Source BARC, TG- 2+, Mkt- Gujarat/DD/DN, Jan-Sep’20, Cume Reach)

Over the period of five years, the channel has created a strong resonance among the Gujarati viewers. Its innovative formats and viewer-driven content have been instrumental to the channel’s success and growth. It was the first channel to introduce a conclave in the Gujarati news genre during the Gujarat Assembly elections 2017. ABP Asmita’s memorable conclave, ‘Asmita Maha Samvaad’ is a programme that creates a platform for the incumbent government and the opposition, to shed light on the key issues of the state and address the concerns of the public.

One of the initiatives of the channel ‘Asmita Sanman Puraskar’ is an award show which recognises the excellence and mettlesome spirit of several Gujaratis who have made significant strides in their respective fields. 

One of its shows ‘Satya Na Prayogo’ — a first-of-its-kind interview show based on Mahatma Gandhi’s autobiography— Satya Na Prayogo takes a deep dive into stories, experiences, and journey of several renowned personalities of Gujarat. ABP Asmita also has an extension of this show every year in the form of Satyna Na Prayogo Conclave. This conclave is conducted on the birth anniversary of Mahatma Gandhi. It hosts famous personalities of Gujarat, who talk about his teachings and how his lessons have helped them throughout their life.

Apart from innovative content offerings, the channel is known all over the state for its commitment towards responsible, impactful, and action-oriented journalism. Shows like Maru Shehar Mari Vaat/Maru Gaam Mari Vaat/ Maro Ward Mari Vaat are reflection of the Gujarati culture and its people. With a unique ‘Choupal’ format, ABP Asmita coalesces prompt updates and incisive reportage with a fair and balanced approach to news.

ABP Asmita has time and again created positive societal impact through its social awareness campaigns —be advocating water conservation, road safety or a role in combating Covid-19, the channel left no stone unturned in promoting healthy habits and ethical practices among its viewers.

Avinash Pandey

Avinash Pandey, CEO, ABP Network, said, “It is moment of pride for us, as we mark the five-year milestone in the growth story of ABP Asmita. Over the years, against all odds, we provided our viewers with innovative content and memorable shows. For us, our viewers remain at the core of every milestone we achieve. They supported us and trusted us with every piece of content. And as we embark on a fresh chapter, we plan to add more depth in our programming portfolio through various thoughtful and people-driven initiatives. We hope our viewers will continue to repose their faith in us.”  

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