Grofers has announced the fifth edition of its flagship semi-annual sale ‘Grand Orange Bag Days (GOBD)’. The company aims to make grocery shopping a fun and exciting experience for customers and is rewarding them from over 50 lakh items as guaranteed ‘inaams’ on their orders. In addition to this, customers can find the lowest prices on groceries and various blockbuster deals such as flat 50% off, buy 1 get 1 free, and other attractive offers on a range of products. To educate the country about the sale, the company also launched a marketing campaign that includes television commercials, print advertisements, radio spots, influencers, and digital marketing spread.
The first film opens with a society yoga class in progress, which soon gets interrupted when the Grofers’ team brings a four-wheeler inside the room to distribute guaranteed ‘inaams’ won by everybody. The lead protagonist confirms her reward and is then seen in full gusto standing in front of her guaranteed ‘inaam’ that she won by shopping on Grofers during the sale.
The first film:
Speaking on the marketing initiatives, Prashant Verma, VP, Marketing, Grofers, said, “At Grofers, we aim to delight our customers by making their shopping experience more rewarding every time they shop from us. With the latest edition of GOBD, we are making the routine of buying groceries more enjoyable and exciting by giving a ‘100% guaranteed inaam’ on every order, in addition to the lowest prices. From daily use products such as pressure cookers, dinner sets, power banks, headphones, glass bowls, container sets, to grand ‘inaams’ including cars, bikes, washing machines, and smartphones, over 50 lakh big and small items are up for grabs as a guaranteed ‘inaam’ in this edition. Additionally, to provide more value to our customers, our sale is live for 11-days instead of the usual 9-days as seen in previous editions.”
In the second film, a Grofers shopper is surprised with her grand reward – a bike in an elevator, by a group from the company’s workforce, who are visiting all the apartments in the society to deliver their 100% guaranteed ‘inaams’. After a fun banter, the protagonist is informed that the scooter is her guaranteed ‘inaam’ that she won on her grocery shopping during the Grofers GOBD sale.
The second film:
The Grofers GOBD sale is live until January 26, 2021, across 38 cities including Delhi, Gurgaon, Noida, Jaipur, Kanpur, Lucknow, Ahmedabad, Mumbai, Pune, Hyderabad, Bengaluru, Chennai, Kolkata, Meerut, Rohtak and Bhiwadi among others.
Creative Agency: FatMen
Production house: ZigZag films