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Bottle Openers wins digital mandate for virtual Jaipur Literature Festival 2021

The agency will provide content support as well as manage social media and ORM for the festival

Bottle Openers has announced that it has bagged the digital mandate for the Jaipur Literature Festival 2021.

The festival, said to be the ‘Greatest Literary Show on Earth’,  brings together writers, thinkers, humanitarians, politicians, business leaders, sports people, and entertainers on one platform to discuss and deliberate on themes, issues pertaining to today’s world.

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The 14th edition of the Jaipur Literature Festival will take place from February 19-21 and February 26-28.  Over the past decade, the festival has transformed into a global phenomenon, having hosted nearly 2,000 speakers and welcoming over a million book lovers from across India and the globe.

This year the festival will be held in a new digital avatar and will be completely virtual given the current pandemic times, with a specially curated festival experience for the audience.

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Bottle Openers is a result-oriented creative-media digital agency that integrates media with technology. The agency will provide content support as well as manage social media and ORM for the festival.

Preeta Singh, President, Teamwork Arts said, “We are proud to present yet another exciting edition of the Jaipur Literature Festival. This year is special for us as we embrace new digital paradigms to let the exchange of ideas and knowledge continue unhindered as before. We are thankful to our long-time patrons, partners and associates for their continued support to the festival.”

A versatile entertainment company, Teamwork has roots in the performing arts, social movement, and the corporate world. Its expertise lies in the areas of entertainment such as television, film – documentary and feature, and the creation and development of contemporary art festivals globally.

Sachin Kumar

Sachin Kumar, Founder, Bottle Openers, said, “We are thrilled to have the opportunity to manage the first-ever online version of the greatest literary festival. Since the entire experience will be on the digital platform, we look forward to new ideas, innovations to reach out to more number of people and provide an unparalleled experience of the festival.”

The 2021 edition will feature a host of notable speakers such as Albie Sachs, a lawyer, anti-apartheid activist, scholar and author; Bibek Debroy, Chairman of the Economic Advisory Council to the Prime Minister; Carlo Rovelli, theoretical physicist and bestselling author of ‘Seven Brief Lessons on Physics’ and ‘The Order of Time’; Daniel Simpson, yoga philosopher and author of ‘The Truth of Yoga, a comprehensive guide to the history of practice’; John Zubrzycki, an Australian journalist, researcher and author of ‘The House of Jaipur: The Inside Story of India's Most Glamorous Royal Family’; Marina Wheeler, British lawyer, author, columnist and a Queen's Counsel; Michael Sandel, American political philosopher, among others.

For more details, visit the festival: website,

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