Zee Entertainment Enterprises Ltd. (ZEE) has taken on board Ashok Namboodiri as Chief Business Officer for its International Business.Â
In line with the Zee 4.0 approach, the company aims at maintaining a strategic focus on the international markets in order to realise the strong opportunities for growth. With Namboodiriâ€™s rich experience and expertise, the company intends to optimally capitalise on these opportunities by strengthening its presence in the international markets. The company also aims at streamlining the international business with an integrated team, in order to enable each cluster to craft a local-market aligned approach.
Namboodiri will be responsible for leading the teams across the international markets, leveraging the companyâ€™s deep level of understanding from each market to drive strategic growth.
In his previous stint, Namboodiri was associated with Star India Pvt. Ltd., leading the regional sports business, general entertainment business in the Kannada market and spearheaded the launch of five sports channels. With a rich experience of over two decades, Namboodiri has previously been associated with brands such as Britannia, Tata Consumer, Coca Cola and Unilever.Â