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Allied Blenders & Distillers launches Sterling Reserve Blend 7 Gaming Pack

The brand has extended the limited edition’s concept to tap into a growing interest area of mobile gaming. The web app allows users to play games along with their friends and compete on a private and global leaderboard

With the new normal came the new trend of gaming and to celebrate this trend, spirits company Allied Blenders and Distillers Pvt. Ltd. (ABD) has launched a limited edition gaming pack for its premium offering — Sterling Reserve Blend 7.

The all-new pack is designed to bring alive a unique board game experience through an innovative interface. Multi-player board games are printed on the inside of the monocarton which carries a set of dice and pawn to play the games with. Customers can select from three different options — Ludo, Jungle Safari and Treasure Island.

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This disruptive limited-edition gaming pack is designed to add an element of fun and entertainment to every celebration.

To add to the experience, Sterling Reserve Blend 7 has included a QR code that can be scanned to access the Sterling Reserve Gaming Project — an interactive platform of online games. Through this unique platform, the brand has extended the limited edition’s concept to tap into a growing interest area of mobile gaming. The web app allows users to play games along with their friends and compete on a private and global leaderboard.

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Anupam Bokey, Chief Marketing Officer, Allied Blenders and Distillers Pvt. Ltd. said, “We understand that people are looking at unique ways to connect and celebrate small moments of joy with their friends and families. Sterling Reserve Blend 7 has been a celebration staple and our limited-edition gaming pack will make everyone ‘game’ for a fun night! Through our blend and technology, the idea is to present newer ways to raise a glass to every celebration.”

Leveraging on the power of advertising and influence, ABD is set to creatively land the message and deliver brand amplification with the use of micro-influencer programmes, innovative installations of the latest packs in modern trade and Instagram live play-offs between hand-picked influencers. The limited edition will be available in the 750ml size.

Sterling Reserve B7 Gaming Pack is part of a series of innovative initiatives that Allied Blenders and Distillers Pvt. Ltd. has effectively devised as part of its transformational journey to deliver marketing interventions.

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