Havas Group India believes it is important for businesses to look at the challenges women employees face, help clear their paths and allow talented and dynamic leaders to rise to the top. In line with this philosophy, Havas kickstarted ‘Women who Inspire’, an initiative to foster gender diversity and women leadership.
The objective is to bring about a cultural transformation and mindset shift that will help them to build a diverse and strong workforce that is futuristic and encourages many more women leaders in the group. A core group has been formed which consists of members in senior roles, across all our six agencies, who are in a position to influence, inspire, and mentor the next rung of leadership. This core team meets every alternate month to discuss key issues, opportunities, and changes relevant for the group as a whole and works towards recognising and celebrating the great work that women leaders do across the group.
There are four key objectives that the group will drive:
Rana Barua, Chief Executive Officer, Havas Group India, said, “Being diverse is all about enabling a culture that is conducive to freely express, share thoughts and perspectives. As we embark on this journey, we are excited about the potential cultural and mindset change that it can bring to the lives of women employees within Havas Group India. We see this as a step to bring about a huge transformation and one that will help us move in the direction of building a versatile workforce that is futuristic and aligned to the changing global world order and economy.”
Vandana Tilwani, CHRO, Havas Group who is leading this initiative added, “As we gear up for our next phase of (post-Covid) growth at Havas, we have to adapt to a different way of working, which involves merging of work and life, remote working and adapting to agile and flexible team structures. Becoming a gender-diverse organisation, breaking of many fixed rules and taboos and thus encouraging more women leaders is not only important in creating a futuristic workplace, it is now a necessity in order to have a competitive advantage.”
Members of the core committee:
Havas Group India gathers the expertise of six specialist agencies across three groups: Havas Media Group – Havas Media, Arena Media, Tribes (out-of-home), Havas Creative Group – Havas (integrated creative), Think Design Havas (design), Langoor Havas (digital), Shobiz Havas (experiential marketing) and Havas Health Group with Havas Life Sorento (healthcare). It is an integrated group present across three villages in Mumbai, Delhi and Bangalore with 1000+ professionals.