BookASmile, a charity initiative of entertainment destination BookMyShow, has taken a step to support frontline health workers — who have been tirelessly working to boost the morale and health of millions of Indians through these extraordinary times — and spread cheer through its latest campaign for Christmas #LoveBoostsHealth.
The #LoveBoostsHealth campaign that has been rolled out as a film features doctors and their medical teams surprising young and old patients by arriving as ‘Santas in PPE’ kits while their able team comes dressed as ‘Elves in PPEs’, discharging their duties, handing over not just medicines for the day but also some gifts, a whole lot of love and festive cheer.
The film conceptualised and executed by BookMyShow, and shot to capture events as they unfold in real time in a city-based hospital, captures children and old patients’ surprise and joy over the #LoveBoostsHealth initiative, reinforcing the extent of impact, some kindness, positivity and a giving heart can have when it comes to health for all of us and especially those who remain in medical care centres.
Farzana Cama Balpande, Head, BookASmile, said, “The pandemic has been a black swan event and a life-altering experience like none other, having brought several challenges and adversities to so many of us. But it has most definitely made us realise the importance of valuing the small things that bring comfort, happiness and spread smiles, not just on our faces but to those who may not be as lucky as us. BookASmile’s latest Christmas campaign is a special tribute to our frontline heroes to recognise their role in saving millions of lives every day while risking their own but also to remember that love and happiness can be a booster to health like no other medicine can. At BookASmile, we stand united with the frontline workers, those impacted by this health crisis and the underprivileged and committed to play our part to deliver smiles.”
BookASmile, through this pandemic-induced lockdown, strengthened efforts to support special causes to enrich the lives of the less fortunate through ‘Experiences and Enjoyment’. BookASmile spread smiles to over 236,000 beneficiaries, closely working with more than 40 NGOs, social and municipal bodies to positively impact lives through the ‘Power of One’.
BookASmile also worked towards supporting the artist community by providing essential supplies through the Artist for Artist initiative, livelihood assistance for artists at the Rambo Circus, live industry performance workers from Anahad, and also supporting coaches and on-ground staff at Yuwa, Project Khel.
The platform held fundraiser campaigns for Covid-19 relief, prioritised ration and food for frontline workers and focused on health and animal care through various initiatives.
BookASmile also continued spreading smiles through ‘entertainment and enjoyment’ supported by employees of BookMyShow who volunteered to celebrate special days with the underprivileged, spreading festive cheer and organised events like ‘Life is a Circus’, ‘Gappu & Bobo’ to create fun and meaningful experiences.