Sandeep Kataria elevated as Global CEO, Bata Brands

The Bata Shoe Organisation, a manufacturer and retailer of quality footwear, has announced the appointment of Sandeep Kataria as Global CEO, Bata Brands.

Kataria is the first Indian to be elevated to this prestigious global role of the footwear major. He takes over from Alexis Nasard, who is stepping down after almost five years in the role.

Kataria has leadership experience in working across geographies, backed by an understanding of consumers. With 24 years of experience at Unilever, Yum Brands and Vodafone in India and Europe before joining Bata India as CEO in 2017, he has been directly involved in leading businesses and powerhouse brands that command impressive consumer following and extensive global reach. A passion for developing talent blends perfectly with Kataria’s sound understanding of markets and strategic finesse, making him a leader of exceptional merit.

As the CEO of Bata India Ltd., Kataria has helped drive the company’s consistent growth and profitability. Under his leadership, Bata India doubled its profits driven by double digit topline growth, and sponsored some of the most ingenious campaigns, including ‘Surprisingly Bata’, that revamped Bata’s image as a more vibrant and contemporary brand, targeted at younger consumers.

Ashwani Windlass, Chairman, Bata India Ltd., said, “I would like to congratulate Sandeep on his well-deserved promotion. Over the past few years, the India team has delivered exceptional growth in footwear volumes, revenues and profits, and has strengthened Bata’s customer measures in a highly competitive footwear market. The Bata Group and Bata India both stand to benefit greatly from Sandeep’s extensive experience.”

Kataria said, “I am honoured to accept this new appointment and excited by the journey ahead of us. Bata is a brand with an enviable reputation for high quality, affordable footwear. I have been privileged to be part of Bata’s success in India and I look forward to building further on our proud, 120-year history as shoemakers to the world. While 2020 has presented unique challenges, the appeal of our brands and the passion of our people provide every reason for confidence regarding our prospects in the years ahead.”

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