Pass Pass Pulse candy from the house of DS Group has launched a campaign taking forward the humorous storyline of âPran Jaaye Par Pulse Na Jaayeâ with two films.Â The newÂ campaign has retained the quintessential humour and quirk associated with Pulse through a unique execution ploy of stick figure characters, making the campaign intresting and clutter-breaking.
The campaign has been launched with two films, titled âThe Husband-Wifeâ and âRecycle Binâ. The Â first one captures the banter between husband and wife and the second one is an altogether a different take between two stick figure friends, pulling a fast one on each other inside a computer screen.
The TVCs have been conceptualised byÂ Wunderman ThompsonÂ to capture the crazy extent to which the stick figures or the Pulse fans will go for the enticing taste of Pulse candy. âIrresistibilityâ Â or the love people have for the Pulse candy has been the highlight of the communication campaigns of Pulse in past too! The films have a new but hilarious theme of animated characters fighting for Pulse candy.
Arvind Kumar, JGM, Marketing, DS Confectionary Products Ltd., said, âThe brand must keep re-inventing execution themes to retain the excitement around the proposition of âPran Jaaye Par Pulse Na Jaayeâ . We have done some captivating campaigns in the past and the current campaign brings in a new and exciting style of content with Stick figures, to fortify the alluring magnetism of Pulse in amusing and entertaining way.â
Sundeep Sehgal, Executive Creative Director at Wunderman Thompson, said, âPulse stands for joy and uniqueness, the irresistibility of Pulse lends itself to this unique proposition. We wanted to make simple, short, and share-worthy stories and stick figures give an exciting take to our narrative.â
Recycle Bin TVC:
Creative Agency:Â Wunderman Thompson
Executive Creative Director:Â Sundeep Sehgal
Creative Team:Â Sundeep Sehgal & Saurabh Dawar
Production House: Vaibhav Kumaresh Studios
Director: Vaibhav Kumaresh
Film Department: Mandeep Singh
Account management: Vaibhav Sahani, Aastha Bhatnagar & Shubham Yadav