Lakme Salon launches 5th edition of 'Happy New You' campaign

After a turbulent 2020, everyone is looking forward to the new decade with optimism. Months of worry, staying indoors and social distancing have had an impact on our physical and mental health and wellbeing.

Keeping this in mind, Lakme Salon, India’s oldest and most respected salon chain brand with a presence in 150+ cities across the country, has launched the 5^th edition of its year-end campaign Happy New You with the aim of helping customers discover their happiest selves! Going beyond core offerings of Happy Skin and Happy Hair, this campaign invites customers to achieve a Happy Body, a Happy Mind and also gives them a chance to give back to society and the environment.

Pushkaraj Shenai, CEO, Lakme Lever, said, “Inspired by our vision to Beautify the Future, over the last four years our Happy New You initiatives have focused on social causes like education and making our salon operations ecofriendly. This year, given the turmoil, we have decided to help our clients embark on a journey of holistic wellness, care for the earth and spread happiness. We have collaborated with experts from fields of health, fitness and nutrition, who along with our National Creative Directors for Hair and Skin will create personalized wellness routines for our customers. We will also support the education of the girl child through Nanhi Kali. Fulfilling our pledge to build a sustainable future, we will also plant a tree on behalf of our customers for the 3^rd year in a row. With 96.7% of our clients voting Lakme Salon even safer than home, it is our responsibility to make our clients look happy, feel happy and spread happiness.”

The ‘Happy New You’ campaign invites customers to spin the Wheel of Happiness and win free services or avail exclusive discounts at their nearest salon. In addition, customers can get customized 30-day #HappyHair & #HappySkin routines created by the Lakme Salon experts; stand a chance to be the face of the next Lakmé Salon campaign with #HappyMind or win a health and nutrition package from wellness partner Fitsu Fitness to achieve #HappyBody. Extending their award-winning green bill initiative, Lakmé Salon will plant a tree on behalf of the customers as part of the #HappyEarth initiative. Also, to spread #HappySmiles, Lakmé Salon has collaborated with NGO Nanhi Kali to empower and transform the lives of underprivileged girls through the gift of education in the new year.

The activity was kicked off in an exclusive online event that took the attendees through the steps to get Happy Hair this winter (hint: it needs a touch of Garam Masala), a Happy Skin routine to release stress and reveal healthy, glowing skin and Happy Body by making your work buddy – your chair- your work’out’ buddy. Participants also get a personalised hair and skin consultation from the National Creative Directors of Skin & Hair, Lakme Salon.

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