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Karnataka’s news channel Suvarna News is now Asianet Suvarna News

With its tagline ‘Straight, Bold and Relentless’, the rebranded channel, with a slew of new programmes, aims to build further gains in the leadership race in the Kannada news broadcasting industry

Karnataka’s news channel Suvarna News, with over 12 years in regional news broadcasting, is being rebranded as Asianet Suvarna News.

With this announcement, the Asianet News Network signals its intent to bring Asianet News’ long-standing regional and national equity to Suvarna News. With its tagline, ‘Straight, Bold and Relentless’, the rebranded channel,  with a slew of new programmes, aims to build further gains in the fiercely fought leadership race in the Kannada news broadcasting industry.

Abhinav Khare

Abhinav Khare, CEO of Asianet News Media and Entertainment Private Limited, said, “Suvarna News has rapidly emerged as a strong player in the region and established its leadership in the news broadcasting space. The brand has been pivotal in the state and its people, empowering the citizens through insightful and impactful reporting. With the addition of Asianet News in its identity, Asianet Suvarna News will derive better recall, leverage Asianet News Network’s national advantage and more importantly it will establish stronger credibility that is unmatched in the region.”

Ravi Hegde

Ravi Hegde, Editor-in-Chief, Asianet Suvarna News, said, “The new identity has triggered an exciting, revamped look and feel along with introduction of new shows during the prime time, which will be a game changer in the Karnataka News genre. This is not a one-day rebrand excitement for us. We will pay the same attention to detail serious journalism requires. In a copy-cat news media market, we will differentiate ourselves with credible, verified visual presentation true to our tagline, Straight, Bold, Relentless.”

Rajesh Kalra

Rajesh Kalra, Executive Chairman of Asianet News Media and Entertainment Private Limited, pointed to the lack of programming differentiators across the news broadcasting business and said, “We are witnessing a shift in consumer behaviour over the recent past. It is important for news broadcasters to be sensitive to this shift. With shrinking attention span and ever evolving viewership behaviour, presenting well-differentiated, verified content will be the key to better engagement. Asianet Suvarna News is doing exactly that and will continue to deliver on the back of its well-researched content strategy.”

Asianet News Media and Entertainment is a media conglomerate with a portfolio of marquee brands. Asianet News is the flagship property of the network, the Malayalam broadcast news channel for over two decades. In Karnataka, Asianet Suvarna Newsis is known at the regional level news genre, Kannada Prabha newspaper boasts of a 50-year legacy of credible print journalism in Karnataka. Indigo is the first international radio station in India with its presence in Bengaluru and Goa with a new digital platform. It has over 1 billion monthly page views and presence in seven languages (Malayalam, Kannada, Hindi, English, Tamil, Telugu and Bangla).


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