Enrich takes on board Vivek Bali as CEO

Enrich Salon, a home-grown salon chain, has appointed Vivek Bali of Sephora-fame as their CEO. The beauty industry leader has been brought on board to transform and scale up the business.  

Vikram Bhatt, Founder of Enrich, said, “We are elated to have Bali join us. In the last two decades, Enrich has pioneered different concepts in Indian salon industry and created benchmarks. Given his experience and expertise in the industry, Bali will bring in a fresh perspective to the table and lead our growth plans.”

Sandeep Singhal, Managing Director of WestBridge Capital, said, “We are excited to have Vivek on board to lead the next phase of growth at Enrich. He brings in rich industry experience and we are confident his leadership will help significantly strengthen the company and take the business to newer heights.”

Prior to joining Enrich, he was the CEO at Sephora India. With nearly three decades of experience, Bali has both global and local experience as a marketing and sales strategist. His professional journey entails brand building, business development and retail experience In India, Eastern Europe (CIS), Canada, Middle East and North Africa. Prior to his position at Sephora, Bali has worked in leadership roles at Lakme, Avon, Reliance Retail Ltd, Landmark Group UAE to name a few.

Bali said, “I am very excited to join and lead the Enrich team. Enrich has a built a very strong brand in beauty services and I am excited to build on the legacy to create a one stop beauty destination for our customers. In the last six years, India has witnessed a huge growth in demand for all things beauty and we expect it to continue in the years to come – we look forward to serving this market by bringing an immersive experience for beauty enthusiasts.”

With 85 outlets and 2,000 team members, Enrich serves more than 1.8 million customers per year. With the backing of WestBridge Capital, Enrich aims to expand the store footprint and scale up rapidly over the next 3-5 years.

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