Chardikla Time TV hires Prabhakar as National Head, Sales and Revenue

Chardikla Time TV has appointed Prabhakar as National Head, Sales and Revenue. He brings with him over 14 years of experience in advertising sales, revenue and growth.

Prabhakar, an MBA in Finance and Marketing, started his career with Sun TV Network Ltd. as Head Advertising Sales, Udaya Music Channel and went on to become Head Advertising Sales, Udaya Comedy channel.

Next, he joined Vikatan Group as National Head, Advertising Sales. He also joined Publicis Group as Head, Content Integration and Activation.

Prabhakar said, “It's a great opportunity to be a part of the esteemed Chardikla Group, which has planned to increase channel revenue and growth by unifying and streamlining the entire channel sales and marketing structure.”

He will work closely with the programming and content team to enhance quality as well as for the integration of new and unique content for the channel. Chardikla Time TV is known for its unique content that caters to Punjabi diaspora across the globe.

In the news and entertainment genre, Chardikla Time TV a leading channel with its diversified content portfolio preferred by the Punjabi audience.

Jagjit Singh Dardi

Chardikla Time TV is owned by Chardikla Group, a Punjabi Media House under the leadership of media baron Jagjit Singh Dardi. The Chairman of the Chardikla Group welcomed Prabhakar to the team and said, “I welcome Prabhakar to our media group and I am confident that he will come up to the expectations of the company.”

Prabhakar said, “With the current times, we need to focus on content and on the part of the advertisers to create new opportunities to balance growth and spends.”

Harpreet Singh Dardi

Harpreet Singh Dardi, the CEO of North America and Co-founder of Chardikla Time TV, who looks after the overseas business operations of the group, welcomed Prabhakar to the group. He will be working with him closely in the day-to-day operations to enhance the group’s presence of Chardikla Time TV internationally.

Satbir Singh Dardi

Satbir Singh Dardi, Director and Co-founder Chardikla Time TV, who has over the years made Chardikla Time TV a leader in the news and infotainment category, said the addition of Prabhakar to the organisation will help the channel’s growth. 

Prabhakar with his leadership qualities will lead the Sales Business and Growth across India.

 “We wish all the success to Prabhakar in this new journey with Chardikla Time TV.”

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