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BuzzInContent Conversations announces star-studded panels

Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

A stellar line-up of panellists has been announced for the inaugural BuzzInContent Conversations 2020.

The Content Conversations will be held alongside the BuzzInContent Awards, on December 9 at 3 pm. The event is presented by Viacom18’s Tipping Point along with Associate sponsor Zee Biskope and supported by The Advertising Club.

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The Content Conversations have been divided into five sharp sessions (15-20 minutes each) that will have high-powered panels pondering upon the issues and challenges faced by the industry while highlighting the opportunities ahead.

BuzzInContent has also brought on board five content marketing experts as session moderators. Having expertise on the subject matter, the moderators will be able to add further value to the content quality of the panels by keeping the session sharp and tight.

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Below are the details of the panels:

The art of creating troll-proof content

  1. Rahul Welde, Global VP, Digital Transformation, Unilever
  2. Raj Nayak, Founder, House of Cheer & Former COO, Viacom18
  3. Santosh Padhi, Chief Content Officer and Co-Founder, Taproot Dentsu

Session moderator: Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting

Is the brands' gain = publishers’/creators' pain?

  1. Suma Nair,  Head-Marketing: CNBC Cluster, CNN-News18, Forbes India
  2. MVS Murthy, Head of Marketing and Digital Communications, Tata Mutual Fund
  3. Chhavi Mittal, Co-Founder, Shitty Ideas Trending, Celebrity Influencer and TV actor
  4. Gaurav Mehta, Chief Marketing Officer, Girnarsoft

Session moderator: Roudra Bhattacharya, Head, HT Brand Studio

How will the 2020 crisis play a role in shaping content marketing strategy for the next year?

  1. Sunil Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM
  2. Jayen Mehta, Senior General Manager, Planning and Marketing, GCMMF (Amul)
  3. Vijay Koshy, President, TVF
  4. Shankar Iyer, Associate Director, Center Fresh, Mentos, Consumer Insights, Perfetti Van Melle

Session moderator: Madhura Ranade, Head Branded Content & Partnerships, Isobar India

ContentTECH: The art of balancing technology with a human touch in content marketing

1. Gurpreet Singh, Head of Marketing, United Breweries
2. Shivank Agarwal, Co-founder and CEO, MitronTV
3. Sharmin Ali, Founder and CEO, Instoried
4. Rajesh Kumar, VP, Marketing, UiPath India & South Asia
5. Rakesh Hinduja, Co-Founder, Wondrlab India (Moderator)

Utilising influencer marketing beyond just being media channels

  1. Karthik Nagarajan, Chief Content Officer, Wavemaker India
  2. Barkha Singh, Influencer & Actor
  3. Shirish Agarwal, Head, Marketing Communications & Brand, Panasonic India
  4. Sumeet Singh, Chief Marketing Officer, Info Edge

Session moderator: Rachit Juneja, Co-Founder, Sheeko

What content marketers should keep in mind while exploring in-film branding

Presentation by Rudrarup Datta, Marketing Head, Viacom18 Studios

The four-hour awards gala will see over 20 top leaders from the industry discussing and laying out the future outlook of content marketing, along with providing solutions for ongoing challenges.

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