A stellar line-up of panellists has been announced for the inaugural BuzzInContent Conversations 2020.
The Content Conversations will be held alongside the BuzzInContent Awards, on December 9 at 3 pm. The event is presented by Viacom18â€™s Tipping Point along with Associate sponsor Zee Biskope and supported by The Advertising Club.
The Content Conversations have been divided into five sharp sessions (15-20 minutes each) that will have high-powered panels pondering upon the issues and challenges faced by the industry while highlighting the opportunities ahead.
BuzzInContent has also brought on board five content marketing experts as session moderators. Having expertise on the subject matter, the moderators will be able to add further value to the content quality of the panels by keeping the session sharp and tight.
Below are the details of the panels:
The art of creating troll-proof content
Session moderator: Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting
Is the brands' gain = publishersâ€™/creators' pain?
Session moderator: Roudra Bhattacharya, Head, HT Brand Studio
How will the 2020 crisis play a role in shaping content marketing strategy for the next year?
Session moderator: Madhura Ranade, Head Branded Content & Partnerships, Isobar India
ContentTECH: The art of balancing technology with a human touch in content marketing
1. Gurpreet Singh, Head of Marketing, United Breweries
2. Shivank Agarwal, Co-founder and CEO, MitronTV
3. Sharmin Ali, Founder and CEO, Instoried
4. Rajesh Kumar, VP, Marketing, UiPath India & South Asia
5. Rakesh Hinduja, Co-Founder, Wondrlab India (Moderator)
Utilising influencer marketing beyond just being media channels
Session moderator: Rachit Juneja, Co-Founder, Sheeko
What content marketers should keep in mind while exploring in-film branding
Presentation by Rudrarup Datta, Marketing Head, Viacom18 Studios
The four-hour awards gala will see over 20 top leaders from the industry discussing and laying out the future outlook of content marketing, along with providing solutions for ongoing challenges.