InterMiles, a leading loyalty and rewards programme, has appointed Ashish Dhruva as Senior Vice-President, Marketing and Customer Engagement.
Prior to joining InterMiles, Dhruva had a 13-year tenure with leading travel tech organisation Cleartrip as Vice-President, Marketing.
In his new position at InterMiles, Dhruva will drive marketing strategies for the programme across business verticals through integrated brand strategy, communication, content and digital marketing. He will also be responsible to build on and elevate the company’s capabilities and establish a culture of excellence in all aspects of marketing.
Manish Dureja, MD and CEO, InterMiles, said, “Ashish brings a wealth of experience to this new role with his heightened understanding of consumer behaviours along with exceptional marketing knowledge. His innovative, consumer centric approach is a reflection of values we at InterMiles hold close to heart. We warmly welcome Ashish to the InterMiles family and look forward to doing some memorable work together.”
Talking about his new stint, Dhurva said, “InterMiles has redefined the loyalty and rewards segment in India and is an exemplary example of innovation and evolution. The InterMiles team has been doing some inspiring and truly path-breaking work in their journey towards becoming India’s leading travel and lifestyle programme. It is an honour to be part of such a highly creative, driven and passionate team and I look forward to doing some exceptional work with them.”
In his two plus decades in marketing and brand building, Dhruva has been part of organisations like Cleartrip, Tata AIG and Justdial to name a few.