87 entries across 20 categories, including nine special categories, have made the cut to compete in the final round of judging for the inaugural BuzzInContent Awards 2020. The winners will be announced during the virtual gala on Wednesday, December 9, 2020.
The awards received more than 270 entries from over 65 companies (entrants). The fully automated and transparent judging process without any manual intervention has given the first finalists of the inaugural BuzzInContent Awards.
The entries made the cut after rigorous judging by 20 content marketing experts from brands, platforms and agencies as Grand Jury members. 10 Executive Jury members will decide the final winners of the coveted title.
The inaugural BuzzInContent Awards 2020 is presented by Viacom18’s Tipping Point along with associate sponsor Zee Biskope, and supported by The Advertising Club.
The shortlists for the BuzzInContent Awards 2020:
S. No. |
Title |
Brand |
Entrant |
Category: Automobile |
|||
1 |
Hyundai | Haq Hai Humara (Thank You India) |
Hyundai |
Innocean Worldwide |
2 |
Ford - Discover More with Poetry |
Ford |
Ford India |
3 |
KONA Electric - Emission Impossible |
KONA Electric |
Innocean Worldwide |
4 |
Castrol #RideForVote |
Castrol |
Zee Entertainment Enterprises |
5 |
VENUE iMT – Left Free Influencer Videos |
Hyundai |
|
Category: Banking, Finance & Insurance |
|||
1 |
HT Friday Finance |
HT Digital streams |
HT Digital streams |
2 |
ICICI Prudential Mutual Fund on Quora |
ICICI Prudential Mutual Fund |
|
3 |
Edelweiss Money Konnect (Podcast) & Konnect Webina... |
Edelweiss Mutual Fund |
|
4 |
Angel Academy |
Angel Broking |
|
5 |
Ghar Baithe Insurance |
IndiaFirst Life Insurance |
|
6 |
Website for Pine Labs Private Limited |
Pinelabs |
Rite KnowledgeLabs |
7 |
The Cover Campaign |
IndiaFirst Life Insurance |
IndiaFirst Life Insurance |
Category: Consumer Durables (White goods, appliances and mobiles) |
|||
1 |
OPPO Billion Beats |
Oppo |
ITW PlayWorx |
2 |
Haier Silent Performers |
Haier |
ITW Consulting |
3 |
Mom & Co by The Zoom Studios |
Saregama Carvaan |
Zoom Studios |
4 |
Neighbours Kitchen |
HT Digital streams |
HT Digital streams |
Category: e-Commerce |
|||
1 |
Dear Mother |
Lifelong India |
Centrick |
2 |
Flipkart Big Billion Days - TV Point of Sale |
Flipkart |
Zee Entertainment Enterprises |
3 |
ABP News -Amazon Prime Gulabo Sitabo |
Amazon Prime Video |
ABP Network |
4 |
#BleedYourWay |
Pee Safe |
Pee Safe |
Category: Education |
|||
1 |
Unacademy- Let's Crack It! campaign |
Unacademy |
Unacademy |
2 |
PlusYou |
Vidyakul |
Flickstree |
3 |
BYJUs |
BYJUs |
Zee Entertainment Enterprises |
4 |
Aage Ki Soch Campaign |
upGrad |
upGrad |
Category: Fashion & Lifestyle |
|||
1 |
Making of The Kingfisher Calendar 2020 |
Kingfisher |
Lifestyle and Media Broadcasting Limited |
2 |
Band Baajaa Bride with Sabyasachi |
Sabyasachi |
Lifestyle and Media Broadcasting Limited |
3 |
Gentlemen Kise Kehte Hai |
The Man Company |
The Man Company |
4 |
#WeRepresent: VRCT adidas Jacket Launch |
adidas |
LBB |
5 |
Goqii India Steps Challenge |
Goqii |
Network18 |
Category: FMCG & Retail |
|||
1 |
Fevicol-The journey of mazboot jod |
Fevicol |
Schbang |
2 |
Pepsi Celebrates The Challenger Spirit Of Singles On Valentine’s Day |
Pepsi |
PepsiCo India |
3 |
Nothing official about it: Pepsi Celebrating Cricket with Swag |
Pepsi |
PepsiCo India |
4 |
An Ode to Unsung Heroes - LAY'S Heartwork |
Lay's |
PepsiCo India |
5 |
World’s Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul |
Amul |
Gujarat Cooperative Milk Marketing Federation Limited |
6 |
Pepsi’s Inclusive Initiative To Help Serve Those Who Serve Us - #Pepsisaveourrestaurants |
Pepsi |
PepsiCo India |
Category: Healthcare & Pharma |
|||
1 |
Mylan - Shadows |
Mylan |
V-ROK Communications Network |
Category: Media & Entertainment |
|||
1 |
ZEE Biskope Talent Camera Action |
ZEE Biskope |
Zee Entertainment Enterprises |
2 |
Yaarder Shonge – The Festive Song |
McDowell’s No.1 Soda |
Hungama Digital Media Entertainment |
3 |
ZEE Biskope Emoji Lahariya |
ZEE Biskope |
Zee Entertainment Enterprises |
4 |
Yaari ka Circle |
McDowell’s No.1 Soda |
Hungama Digital Media Entertainment |
5 |
Scam 1992 - The Harshad Mehta Story |
SonyLIV |
Sony Pictures Networks India |
6 |
#NoMoreMisheardLyrics |
JioSaavn |
JioSaavn |
7 |
Ishq Bhi Risk Bhi |
Tata Mutual Fund |
|
8 |
ZEE Biskope Brand Song |
ZEE Biskope |
Zee Entertainment Enterprises |
Category: Real Estate |
|||
1 |
#DLFCares |
DLF |
DLF Limited |
Category: Technology |
|||
1 |
UiPath - COVID-19 Content |
UiPath |
UiPath |
Special Category: Best Video Content of the Year |
|||
1 |
OPPO Billion Beats |
Oppo |
ITW PlayWorx |
2 |
Scam 1992 - The Harshad Mehta Story |
SonyLIV |
Sony Pictures Networks India |
3 |
The Cover Campaign |
IndiaFirst Life Insurance |
IndiaFirst Life Insurance |
4 |
Unacademy- Let's Crack It! campaign |
Unacademy |
Unacademy |
5 |
Yaari ka Circle |
McDowell’s No.1 Soda |
Hungama Digital Media Entertainment |
Special Category: Best Textual Content of the Year |
|||
1 |
Hindustan Fight Against Covid |
Hindustan |
HT Media |
2 |
Website for Pine Labs Private Limited |
Pinelabs |
Rite KnowledgeLabs |
3 |
ICICI Prudential Mutual Fund on Quora |
ICICI Prudential Mutual Fund |
|
4 |
Website for GreenBrilliance LLC (USA) |
GreenBrilliance LLC |
Rite KnowledgeLabs |
Special Category: Best Podcast Content of the Year |
|||
1 |
Edelweiss Money Konnect (Podcast) & Konnect Webinar |
Edelweiss Mutual Fund |
Edelweiss Mutual Fund |
2 |
Ishq Bhi Risk Bhi |
Tata Mutual Fund |
|
3 |
ZEE Biskope Brand Song |
ZEE Biskope |
Zee Entertainment Enterprises |
4 |
ZEE Biskope Brand Song Rap |
ZEE Biskope |
Zee Entertainment Enterprises |
Special Category: Best Still Visual (Print/Image) Content of the Year |
|||
1 |
ZEE Biskope Key Visuals |
ZEE Biskope |
Zee Entertainment Enterprises |
2 |
Hindustan Fight Against Covid |
Hindustan |
HT Media |
Special Category: Best Social Media Content of the Year |
|||
1 |
LAY'S Gets India Smiling With Smile Deke Dekho |
Lay's |
PepsiCo India |
2 |
Fevicol-The journey of mazboot jod |
Fevicol |
Schbang |
3 |
Ford - Discover More with Poetry |
Ford |
Ford India |
4 |
OPPO Billion Beats |
Oppo |
ITW PlayWorx |
5 |
Scam 1992 - The Harshad Mehta Story |
SonyLIV |
Sony Pictures Networks India |
6 |
Unacademy- Let's Crack It! campaign |
Unacademy |
Unacademy |
Special Category: Best Regional Content of the Year |
|||
1 |
Pet Pujo in the New Normal |
Fortune Oils |
Experience Commerce |
2 |
Hyundai | Haq Hai Humara (Thank You India) |
Hyundai |
Innocean Worldwide |
3 |
ZEE Biskope Brand Song |
ZEE Biskope |
Zee Entertainment Enterprises |
4 |
ZEE Biskope Emoji Lahariya |
ZEE Biskope |
Zee Entertainment Enterprises |
5 |
ZEE Biskope Talent Camera Action |
ZEE Biskope |
Zee Entertainment Enterprises |
Special Category: Best Cause Marketing through Content of the Year |
|||
1 |
#ItsJustAPeriod |
Stayfree |
Johnson & Johnson |
2 |
#DisinfectToProtect |
Lizol |
Network18 |
3 |
Castrol #RideForVote |
Castrol |
Zee Entertainment Enterprises |
4 |
Goqii India Steps Challenge |
Goqii |
Network18 |
5 |
KONA Electric - Emission Impossible |
KONA Electric |
Innocean Worldwide |
Special Category: Best Tech Innovation in Content Marketing of the Year |
|||
1 |
Where the Mood is! |
Sunfeast Yippee Mood Masala |
Bobble AI |
2 |
OPPO Billion Beats |
Oppo |
ITW PlayWorx |
3 |
ZEE Biskope Emoji Lahariya |
ZEE Biskope |
Zee Entertainment Enterprises |
4 |
PlusYou |
Vidyakul |
Flickstree |
Special Category: Best content during COVID crisis |
|||
1 |
Bringing Salaam-namaste Back To Pop Culture With Swag - #PepsiSalaamNamaste |
Pepsi |
PepsiCo India |
2 |
#SAYTHANKYOU Cadbury Dairy Milk |
Cadbury Dairy Milk |
Zee Entertainment Enterprises |
3 |
Communications in the times of COVID-19 |
Coca-Cola India |
Coca-Cola India |
4 |
Aage Ki Soch Campaign |
upGrad |
upGrad |
5 |
An Ode to Unsung Heroes - LAY'S Heartwork |
Lay's |
PepsiCo India |
6 |
Pepsi’s Inclusive Initiative To Help Serve Those Who Serve Us - #Pepsisaveourrestaurants |
Pepsi |
PepsiCo India |
7 |
World’s Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul |
Amul |
Gujarat Cooperative Milk Marketing Federation Limited |