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Wow Skin Science India signs Bhumi Pednekar as brand ambassador for Wow Skincare Line

As a business, they have always focused on a digital-first strategy to reach out to maximum consumers. Their association with Pednekar is the next level of consumer engagement

#MakeInIndia skincare and wellness brand Wow Skin Science has associated with Bollywood actor and climate warrior Bhumi Pednekar. She is now the brand ambassador for the brand’s range of skincare products.

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Known for persistent advocacy for climate change, Pednekar will be the face of Wow Skin Science’s range of skincare offerings, featuring a multitude of products from cleansers to creams and everything in between. “What drew me towards this association with Wow Skin Science is that they have effective and high-quality products that are easily available and affordable across all target groups. ‘Clean & Green’ beauty has seen a surge in popularity and Wow is making it accessible to all. I’ve always believed change begins with you and Wow provides the stepping-stone for that,” said Pednekar.

Pednekar’s climate warrior sensibilities are a perfect match with Wow’s environment-friendly and sustainability-conscious brand ethics. 

Madhur Acharya, Senior Manager, Business Development, Wow Skin Science, said, “We are delighted to welcome Bhumi to our Wow family! As a brand we have always focused on the needs of our consumers before anything else, and we have strived to offer effective and qualitative skincare solutions across the entire spectrum. This association with Bhumi for our skincare range helps us boost that even more. Bhumi’s advocacy for sustainability and climate protection is in perfect alignment with Wow’s philosophy of being pure and natural and giving back to mother nature every step of the way. We look forward to working with her closely.”

The company is focused on reaching a wide range of consumers with its 200-plus products targeted at helping consumers with their skin and hair care worries. The digital medium has played a major role in the company’s consumer strategy. “As a business, we've always focused on a digital-first strategy to reach out to the maximum number of consumers and succeeded to a great extent. Our association with Bhumi is the next level of consumer engagement. Bhumi with her flawless, glowing skin will support our skincare collection to resonate and inspire people all across the country,” explained Madhur.

Right from the packaging and down to the product formulations, Wow is truly natural, plant-based and eco-friendly. Inspired by this fact, brand ambassador Pednekar made the products part of her skin care regime. “Apart from the ethos of the brand, their formulations are exquisite and sit wonderfully on my skin. I love using their products as my skincare routine. I follow a strict AM and PM routine for myself and the Wow factor has been absolutely incredible. I look forward to everything Wow Skin Science and I have planned in the coming months. #IAmWow.”

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