Wondrlab, a platform-first martech start-up, has appointed Haiderali Amir as its Head, Content Production. Amir will be based in Mumbai and will report to Rakesh Hinduja, Wondrlabâs Co-Founder and Managing Partner, Content Platform.
Amir will be involved with delivering a myriad of content across Wondrlabâs clients ranging from hygiene production to high-level deliverables such as branded content and web series. With his vast experience, Ali infuses technology and platforms to tell an impactful brand story.
Hinduja said, âWe welcome Haiderali to the Wondrlab family. Content is one of the most important pillars of communication today, and we needed someone with formidable experience such as Haideraliâs. He perfectly fits Wondrlabâs vision of creativity delivered through technology, and with a platform-first lens. His experience brings in the understanding needed to create content at scale thatâs contemporary, high-level and customised for brandsâ business challenges.âÂ
Amir said, âWhen it comes to content in todayâs times, the sky is the limit. Wondrlab gives me the freedom and encouragement to explore different realms of content and creativity to solve clientsâ business problems. Its platform-first lens is an interesting approach to content and a big step forward in the right direction. Iâm excited to work in a start-up like Wondrlab that is dynamic, progressive and limitless in its thinking.âÂ
In a career spanning over a decade, Amir has diverse and rich experience in content and media production. He started his professional journey with Viacom18 as an Assistant Producer, further expanding his horizon with some of the biggest content houses like Endemol Shine, 120 Media Collective, and Medium Rare Productions among others. His last stint was as an Executive Producer at Content Factory by Prodigious, where he associated with clients across the Publicis Groupe network to produce cost-efficient, high-quality content solutions.