The backbone of the new book will be my responses to questions from 'You': Piyush Pandey

Six years after his first book titled Pandeymonium, was published, Piyush Pandey, Chief Creative Officer, Ogilvy Worldwide and Executive Chairman, Ogilvy India, announced that he has begun work on his new book. 

“It’s been six years since I started work on Pandeymonium — and a lot has happened in the world of advertising and marketing in this time. The most significant change, however, is the evolution of the consumer, aided by technology. Consumers have provoked brands to include them in all aspects of the brand, brand experience and brand communication — and that change will be visible in the way my new book is written. The backbone of the new book will be my responses to questions from ‘You’. I may not have all the answers, but I have a lifetime of experience that I am happy to share with you,” said Pandey.

So, ask Piyush anything. Ask him about advertising or ask him about politics. Ask him about his methods or ask him about his mistakes. Ask him about cricket or ask him about food. Ask him about his global role or ask him about his favourite haunts in Jaipur. Ask him about clients or ask him about family. Ask him what he loves, hates, tolerates or enjoys. 

Write in to askpiyushanything@ogilvy.com today and your question — and his response to your question — may just find its way into his next book.

Since Pandey is immersed in the world of advertising, there is also that all too familiar element of an advertising or marketing professional’s life — a deadline. 

Pandey will attempt to answer as many questions as possible that are received before December 10 so that the completed book can meet the deadline that the publisher has set for him.

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