Tata Water Plus has on-boarded brand and communication consultancy Tilt Brand Solutions in its endeavour to strengthen its foothold in the country.
A full-service mandate, the consultancy will drive and manage strategy and creative both online and offline.
Tata Water Plus, a nutrient water brand fortified with copper, was launched initially in the Andhra Pradesh and Tamil Nadu markets and had gone on to garner fairly high market shares in Hyderabad, which was the focus market for the brand so far.
KS Kuttiah, VP Marketing, Nourishco Beverages, said, “In an otherwise product parity market, we believe that Tata Water Plus truly has the potential to refresh the way the category is being perceived and consumed. We are glad to have gotten on board Tilt Brand Solutions as our strategic and creative partners. Their competency in contemporary strategising and storytelling makes them perfect partners for what is required for a brand like Tata Water Plus.”
Rajiv Chatterjee, Chief Business Officer, Tilt Brand Solutions, said, “This is a very exciting category and with changing priorities of Indians towards health and wellness, our partnership could not have come at a better time. We are convinced in Tata Water Plus’s rightful ambition to grow and lead this market, as also in our ability to bring to bear on this journey, our competencies in data analytics, understanding culture and great storytelling. We are also happy in knowing that Kuttiah and his team are going to make this journey for us, fun and fulfilling too.”