Cuemath, a math learning edtech platform, has associated with Vidya Balan as its new brand ambassador. Balan took up the cause of math learning in Cuemath’s new ad campaign in a captivating manner.
Balan said, “I attended a Cuemath demo class while researching for my last film. Imagine my surprise when 45 minutes into the demo, I learnt to visualise math concepts with simulations. I never thought I could ‘see’ Math. I was further astonished when the teacher gave me an example, saying two medium 8” pizzas have less pizza as compared to one large 12” pizza. Wow, I have been ordering pizzas the wrong way. It’s the area of the pizza that matters and not the diameter, so next time you know what to order. It’s this Cuemath way of making Math fun and taking the anxiety away from it that appealed to me immensely and is the future of learning in the 21st Century.”
Set up in 2013 by teacher and Founder and CEO Manan Khurma, Cuemath has imparted impressive 25 million+ classes to over 40,000 students across geographies so far.
Khurma said, “With our classes, we have steered clear of the traditional board teaching method. We help children learn Math organically by visualising concepts from different points of view, building their own mental models and algorithms, developing logical reasoning by finding multiple answers, and applying math in everyday thinking and problem solving. Our aim is to train our future generation at not just solving Math problems easily, but also tackling the challenges that life throws up with confidence and logic.”
The latest TVC by Cuemath tackles Math in a fun manner by laying out a situation where a child is able to order more pizza for less money due to the application math he's been learning with Cuemath, hence making better decisions and maximising fun.
The campaign slogan aptly backs it up ‘Math karo, aage badho’.
The idea was put to paper in a crisp way by creative agency Simple Tribe and produced by Offroad Productions. Directed by Manoj Tapadia and shot by Laxman Uttarekar, Balan just shines in the film along with Nitesh Pandey and child actor Purab Mody.
My appeal to all Moms who hear "I hate math" from their children...— vidya balan (@vidya_balan) November 10, 2020
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