Swaraj Tractors launches 'Josh Ka Raaz Mera Swaraj' campaign with 'Josh' manifesto

Swaraj Tractors, a part of Mahindra Group, has launched a brand campaign ‘Josh Ka Raaz Mera Swaraj’ to communicate how Swaraj Tractors fuel the passion in its customers as true companions in their farmlands.

This new brand campaign is a sequel to Swaraj Tractors’ ‘Mera Swaraj’ campaign, which highlighted the feeling of ownership, pride and togetherness among its stakeholders, especially its customers. It defined the long-standing and successful association of its stakeholders with brand Swaraj.

The new ‘Josh Ka Raaz Mera Swaraj’ campaign describes the passion within its stakeholders, which is the key to the success of the brand and its ability to outperform. To describe ‘Josh’, a new Swaraj Tractors’ manifesto has been released with the campaign. The manifesto exemplifies the passion of its stakeholders to take on every new challenge and inspires Swaraj engineers to design powerful, rugged and reliable tractors.

Harish Chavan, CEO, Swaraj Division, said, “We believe Mera Swaraj brings out the Josh in each one of us and in everything we do. This Josh is reflected in the ability of our powerful tractors that perform the best in toughest conditions across the length and breadth of our country.”

The new Josh Ka Raaz Mera Swaraj campaign is an indication of the changing face of Swaraj in times to come.

The campaign has been crafted by FCB Interface.

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