Spikes Asia 2021 takes on board India's Kaveri Khullar, Rajdeepak Dasgupta and Piyush Pandey as Jury Presidents

Spikes Asia has announced the 2021 Jury President line-up as well as the full juries for the Tangrams Strategy and Effectiveness Awards. Sixteen industry leaders across networks, independent agencies and advertisers have been appointed to lead juries across both awards. The presidents and the juries will evaluate entries submitted for 28 combined Spikes and Tangrams award types spanning the industry spectrum.

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Kaveri Khullar, Vice-President, Consumer Marketing, Mastercard Asia Pacific is the Creative Effectiveness and Creative Strategy Jury President. Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett, South Asia, Leo Burnett, has been appointed as Design and Industry Craft Jury President. Piyush Pandey, Chief Creative Officer, Worldwide and Executive Chairman, India, Ogilvy, is the Film, Print and Publishing and Radio and Audio Jury President.

There are three Indians as Jury President in the Tangrams Strategy and Effectiveness Awards. The awards have on board Anita Kanal Vice-President, Consumer Marketing for the Asia Pacific, Visa Worldwide as Effectiveness Jury President, Richa Goswami, Global Head of Customer and International, Wealth and Personal Banking, HSBC, as Digital Strategy Jury President and Sindhuja Rai, Global Media Investment Lead, Mondelēz International as the Media Strategy Jury President.

The other Indian jury members in the Tangrams Strategy and Effectiveness Awards are:

1. Vishnu Mohan, Chairman and CEO India, SEA & North Asia, Havas Group
2. Nirvik Singh, Global Chief Operating Officer, Chairman & CEO Asia Pacific, Middle East & Africa, Grey Group Pte Ltd
3. Dheeraj Sinha, Managing Director, India, Chief Strategy Officer, South Asia, Leo Burnett
4. Ganesh Bangalore, Senior Director Marketing, Johnson & Johnson
5. Somnath Dasgupta, Marketing and Innovation Director, Diageo Korea
6. Dilen Gandhi, Sr. Director and Category Head, PepsiCo India
7. Gaurav Gupta, Strategy Director, APAC, Kimberly Clark
8. Reetika Singh, Digital Sales Strategy, Regional Lead for Asia and EMEA, Citi
9. Sadaf Zarrar, Director of Integrated Content and Creative Excellence, The Coca-Cola Company
10. Ritika Gupta, Regional eCommerce Director, APAC, Reprise Digital (Mediabrands)
11. Hari Ramanathan, Chief Strategy and Transformation Officer, VMLY&R Asia
12. Ajay Gopalakrishnan, Senior Director, Sanofi
13. Minali Shah, Director, Corporate Marketing, Global Marketing, Abbott Laboratories
14. Srivatsa, Director of Digital Marketing, Viu
15. Amrita Randhawa, CEO, Mindshare Asia Pacific
16. Dhiren Amin, CMO Asia, Kraft Heinz
17. Anupama Biswas, Regional Director, Ecommerce, Media & Analytics, Kellogg Pvt Ltd
18. Vinitra Chaudhuri, Director Digital Engagements, Media and Connection Planning, ASEAN, The Coca-Cola Company
19. Veneeta Ranjan, Region Media Manager, APAC, Ferrero Asia-Pacific

Commenting on the Spikes Jury Presidents and the Tangrams Jury, Philip Thomas, President, Ascential Marketing Division and Chairman, Spikes Asia, said, “This is a collective of leading experts from across the Asia-Pacific region whose knowledge and experience places them well to recognise genuine creative excellence while understanding the unique nuances of individual markets. The 2021 Tangrams jury is our biggest line-up in the nearly two-decade history of the awards and we’re proud to have achieved gender parity. We look forward to seeing the creative and effectiveness benchmark set for the region.”

The Spikes Awards Jury Presidents have been announced as follows:

Brand Experience and Activation and Creative eCommerce

Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide

Since joining Cheil Worldwide as the network’s first-ever Global Chief Creative Officer in 2015, Poynton has developed Cheil into one of the world’s leading creative networks. In the past year alone, Cheil WW has won over 350 global awards.

Creative Effectiveness and Creative Strategy

Kaveri Khullar, Vice-President, Consumer Marketing, Mastercard Asia Pacific

In her role, Khullar is responsible for the Digital, Brand and Sponsorships mandate for Mastercard, in the AP region. Prior to joining Mastercard, she had commercial and marketing roles with EMI Virgin and Diageo, which included heading marketing for the Scotch & Luxury spirits portfolio and heading marketing innovation for Johnnie Walker globally.

Design and Industry Craft

Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett, South Asia, Leo Burnett

When Das became the head of Leo Burnett in South Asia six years ago, he had one goal: how to impact a million lives using design and technology. Over the years, he and his team designed several platforms for good, including the world's first anti-collision road management system. Das has won multiple awards, including the Inaugural Glass Lion Grand Prix and the first Innovation Lion for India.

Digital, Mobile and Digital Craft

Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc.

Yasu joined Dentsu in 1995, where he accomplished advertising’s greatest feat: staying at the same agency for 25 years. Throughout his career, he has worked on clients such as Shiseido, Coca-Cola, Glico and Honda, been awarded several Cannes Lions and served as the Jury President of the Creative Data Lions in 2019. Yasu is in charge of leading Dentsu’s digital creative and innovation teams in developing digital brand experiences and integrated solutions using the latest technologies.

Direct and Outdoor

Tara Ford, Chief Creative Officer, DDB Sydney

Alongside her role at DDB Sydney, Ford is a Board Member of the Advertising Council of Australia. She has made a career from mould-breaking creative leadership and iconic creative work at some of the most creative agencies around the world. Tara’s work has been consistently recognised at the highest level, including at Cannes Lions and Spikes Asia. Tara has judged and chaired at every major global award show and is an active mentor to young creatives.

Entertainment and Music

Emily Bull, Managing Director, Founder, hellofuture.tv

Bull is a Branded Entertainment Executive Producer with over 20 years of industry experience. As a passionate advocate of film content within the digital space, Emily has worked across numerous high-profile brands and hopes her vision of brands becoming broadcasters in their own right comes true. Emily has joined several jury teams, including the Cannes Lions 2019 Entertainment Jury and the Spike Asia 2015 Branded Content and Entertainment jury where she led as Jury President.

Film Craft

Michael Ritchie, Managing Director, Co-Owner, Revolver/Will O'Rourke

Ritchie began his career in agencies at Ogilvy in Sydney and DDB HK before moving into the production side. 1999 saw his most successful collaboration when he joined and later became partners with Steve Rogers at Revolver. In 2018, Revolver/Will O’Rourke was awarded runner-up for the prestigious Cannes Lions Palme d’Or and won the Spikes Palm Award the same year. This is on top of winning over 15 gold Lions, including 3 Grands Prix over the years.

Film, Print and Publishing and Radio and Audio

Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, Ogilvy

After joining Ogilvy in August 1982 as an Account Executive, Pandey became Executive Chairman and National Creative Director of Ogilvy India in 2004 and Chief Creative Officer, Worldwide in January 2019. Over his career, Piyush has received several accolades, including the prestigious Lion of St. Mark.

Healthcare

John Scott, Creative Director, Ward6 Singapore

Scott’s career began in fashion and editorial design before he found his way to Pharma and health and wellness advertising at Ward6. John has over 17+ years of experience working in advertising and also runs creative ideation, photography, and film studio with a small team of like-minded creative professionals — creating the content, film, vlog content, and workshops for photographers and creatives.

Innovation

Joakim (jab) Borgström, Worldwide Chief Creative Officer, BBH

Jab started his BBH career as Group Creative Director in London in 2014 and progressed to being the Worldwide Chief Creative Officer in 2019. Under his tenure, BBH Singapore produced standout, broad-ranging examples of modern creativity such as ‘Human Catalogue’ for IKEA and ‘Battle Force Live’ for Nike. Jab is the winner of over 200+ awards, including 11 Cannes Lions and a Cannes Lions Grand Prix.

Media

Mark Heap, CEO APAC, MediaCom

Heap began his career journey with MEC as a summer intern and as a graduate at JWT London. Since becoming an agency leader, Mark and his team have received multiple Agency of the Year awards and Mark has been awarded Asia Pacific Agency Head of the Year and Greater China Agency Head of the Year.

PR

Vanessa Ho Nikolovski, Managing Director, Weber Shandwick

Nikolovski has managed the communications needs and reputations of a diverse range of companies and brands through impactful multi-year programmes. In 20 years at Weber Shandwick, she has worked with teams to build and grow some of the agency’s largest and most enduring regional client relationships. Nikolovski has been active on jury panels and was recognised by The Holmes Report on its 2019 Innovator 25 Asia-Pacific list.

The Tangrams Strategy and Effectiveness Awards Jury Presidents have been revealed as:

Effectiveness

Anita Kanal, Vice-President, Consumer Marketing for the Asia Pacific, Visa Worldwide

Kanal heads up the regional consumer marketing function across AP and is responsible for improving AP’s marketing effectiveness using new data and technology and delivering best-in-class marketing programmes. She sits on the Asia Pacific Marketing Leadership Team. Bringing over 20 years of experience from global strategy and digital marketing firms, her experience includes B2B and B2C clients across a wide range of industries.

Data and Analytics and eCommerce

Ken Mandel, Regional Managing Director of GrabAds & Brand Insights, Grab

With over 25 years of building, advising and leading marketing and technology companies in Asia Pacific, Mandel previously held leadership roles with WPP, Yahoo!, BuddyMedia, Salesforce.com, Hootsuite and Publicis. Ken is a keen supporter of the Asian digital industry and held numerous industry association Chairmanships. Ken’s current role at Grab is an eclectic accumulation of almost everything he has done over his pioneering career.

Digital Strategy

Richa Goswami, Global Head of Customer and International, Wealth and Personal Banking, HSBC

Goswami is a consumer-centric, digital innovator with proven business and brand-building skills acquired at the world’s leading financial and consumer healthcare brands. Voted as one of the top six marketers in the world by WFA, she is recognised in the Top 25 CMOs and Innovators in Asia-Pacific. Goswami has a wealth of experience in evolving traditional business practices in digital models and orchestrating organisational change spanning over 30 countries across the globe, across multiple industries in senior leadership roles and has been a start-up founder.

Media Strategy

Sindhuja Rai, Global Media Investment Lead, Mondelēz International

Rai is responsible for maximising opportunities in the area of partnership and value optimisation to deliver greater ROI and impact on media investments across the globe. Additionally, she continues to lead Media and Digital in AMEA and will continue to work closely with brands and markets to activate their strategic priorities across the region. Sindhuja has over 20 years of experience in media and digital gained in agencies, consulting and client organisations.

The full Tangrams Strategy & Effectiveness Awards jury has also been announced as follows:

Effectiveness Jury

Agency

Adrian Adshade, Head of Strategy, MullenLowe Group Singapore

Edward Booty, Chief Strategy Officer, APAC, Publicis Groupe

Sean Donovan, President, Asia, TBWA

Bob Grove, Chief Operating Officer, APAC, Edelman

Alex Lubar, President, McCann Worldgroup Asia Pacific

Vishnu Mohan, Chairman & CEO India, SEA & North Asia, Havas Group

Tuomas Peltoniemi, EVP, Managing Director, APAC, R/GA

Nirvik Singh, Global Chief Operating Officer, Chairman & CEO Asia Pacific, Middle East & Africa, Grey Group Pte Ltd

Dheeraj Sinha, Managing Director - India, Chief Strategy Officer - South Asia, Leo Burnett

Sharon Soh, Head Of Integrated Strategy & Marketing, UM APAC

Simone Tam, CEO, Greater China, DentsuMCGarryBowen International

Andy Wilson, Head of Strategy, Asia, BBDO Asia

Tobias Wilson, VP of Growth - APAC, MediaMonks

Advertisers

Anita Kanal, Vice-President, Consumer Marketing for Asia Pacific, Visa Worldwide - Jury President

Ganesh Bangalore, Senior Director Marketing, Johnson & Johnson

Will Brockbank, GM Global Marketing, Zespri International

Somnath Dasgupta, Marketing and Innovation Director, Diageo Korea

Jasper Distel, SVP, International Group Head of Marketing, Gojek

Francis Flores, Jollibee Foods Corporation PH Country Business Group Marketing Head & Jollibee PH Marketing Head, Jollibee

Siew Ting Foo, Vice-President and Global Head of Marketing Strategy and Planning, Print Category, HP Inc

Dilen Gandhi, Sr. Director and Category Head, PepsiCo India

Gaurav Gupta, Strategy Director - APAC, Kimberly Clark

Marga Mathijssen, Head of Global Marketing and Expansions Health&Wellbeing, Unilever

Joanne Pizel, Senior Director, P&G

Jodie Sangster, CMO, IBM

Reetika Singh, Digital Sales Strategy, Regional Lead for Asia & EMEA, Citi

Kristina Strunz, Global Division Director Prestige, Shiseido

Wendy Walker, Senior Director Marketing ASEAN, Salesforce

Sadaf Zarrar, Director of Integrated Content and Creative Excellence, The Coca-Cola Company

Data & Analytics and eCommerce Jury

Agency

Emmanuel Caisse, Head of Analytics & Intelligence, APAC, Weber Shandwick

Jenessa Carder, Vice-President, CX Strategy, Dentsu Isobar

Cecile Courbon, Senior Director e-commerce, Mindshare

Suzanne Croxford, Partner, Marketing Technology & Data, Wunderman Thompson

Ritika Gupta, Regional eCommerce Director, APAC, Reprise Digital (Mediabrands)

Keita Kimura, Communication Planning Director, Dentsu Tokyo

Cyrille Vincent Locatelli, Data Strategy Lead, Singapore & AMEA, Grey Group Pte Ltd

Eunice Loh, Digital & Platforms Director, SEA, Wavemaker

Hari Ramanathan, Chief Strategy and Transformation Officer, VMLY&R Asia

Takeyuki Sakaguchi, Executive manager, Marketing Group, Global Integrated Solution Div., Hakuhodo

Bryce Whitwam, CEO, MRM China

Advertisers

Ken Mandel, Regional Managing Director of GrabAds & Brand Insights, Grab - Jury President

Ayumi Ai, Online Director, Asia Pacific, Estee Lauder Companies Asia Pacific

Stanley Choi, Head of eCommerce, Samsonite

Elaine Chum, Head of Digital & eCommerce Transformation, North Asia Area, BAT

Joanna Derry, Head of Insights & Corporate Brand, Nestle Australia

Ajay Gopalakrishnan, Senior Director, Sanofi

Bernice Klaassen, SVP Existing Client Marketing, APAC Middle East Europe, Citi

Min Lin, CDO & eCom Director, L'oreal APAC ACD

Chris Maier, Head of Marketing Science, Nike Greater China, Nike

Ganna Makarenkova, Marketing Excellence Lead, AMEA, Mondelez International

Chris Maloney, Regional Consumer Engagement & E-Business Director, Moët Hennessy

Jack Wang, Global eBusiness Director, Danone Waters

Digital Strategy Jury

Agency

Bea Atienza, Chief Strategy Officer, Dentsu

Geraldine Cheung, Managing Director, L'Atelier China

Bitop Das Gupta, AVP & Lead, Strategic Planning, Grey Group Bangladesh

Gordon Domlija, President APAC, CEO China, Wavemaker

Tripti Lochan, co-CEO, Asia, VMLY&R

Annette Male, CEO, APAC, Wunderman Thompson

Richard McCabe, Regional Strategic Director, APAC, McCann Worldgroup

Luke Nathans, Regional CEO, APAC, Iris

Theresa Nie, Head of Fortune Lab, Cheil

Josephine Pan, CEO, Shanghai, FCB Shanghai

Eva Qin, Head of Strategy, AKQA

Eunice Tan, Managing Partner, The Secret Little Agency

Advertisers

Richa Goswami, Global Head of Customer and International, Wealth and Personal Banking, HSBC - Jury President

Jessica Beaton, Director, Digital & Media, APAC, Studios, The Walt Disney Company

Ivana Bianchet Kestermann, Director, Head of CMO APAC Business Management, Platform & Digital Marketing, Credit Suisse AG

Leroy Chua, Regional Digital Marketing Director, Shiseido Asia Pacific

Elveena Cornelio, Asia Digital & Integrated Marketing Lead - CBG, 3M

Alin Dobrea, Head of Marketing Solutions and Partnerships, ZALORA Group

Denis Dong, Director of eCommerce and member acquisition, Starbucks China

Paul Anthony Katimbang, Senior Global Brand Director, Unilever

Elman Lee, Marketing Director, Group Convenience, 7-Eleven Hong Kong, Macau, South China and Singapore ( Dairy Farm Company, Limited)

Minali Shah, Director, Corporate Marketing, Global Marketing, Abbott Laboratories

Shannon Taylor, Vice-President, Greater China Baby Care, The Procter & Gamble Company

Srivatsa, Director of Digital Marketing, Viu

Sarah Weyman, Director Direct Partnerships, Nike China

Yvonne Wong, Global Demand Generation - Total Brand Experience Director for APAC, Johnson & Johnson Vision

Becky Yeung, Regional Head of Brand Partnerships, Asia, Warner Music Asia

Others

Pei Ling Ho, Creative Director APAC, Unskippable Labs, Google

Media Strategy Jury

Agency

Avery Akkineni, Head of VaynerMedia APAC, VaynerMedia APAC

Wan-Gyn Ang, CEO, Carat China

Josh Gallagher, Chief Product Officer, MediaCom

James Hawkins, Chief Executive Officer, APAC, PHD

Pat Law, Founder, Goodstuph Private Limited

Vincent Niou, Associate Vice-President, Programmatic and Data Strategy, APAC, Essence

Amrita Randhawa, CEO, Mindshare Asia Pacific

Olly Taylor, Chief Strategy Officer, Host/Havas

Leigh Terry, CEO APAC, Mediabrands

Karen Wang, Chief Strategy Officer, Wunderman Thompson

Charlotte Wright, Chief Growth Officer Asia-Pacific, Wavemaker

Advertisers

Sindhuja Rai, Global Media Investment Lead, Mondelēz International - Jury President

Dhiren Amin, CMO Asia, Kraft Heinz

Anupama Biswas, Regional Director - Ecommerce, Media & Analytics, Kellogg Pvt Ltd

Vinitra Chaudhuri, Director Digital Engagements, Media and Connection Planning - ASEAN, The Coca-Cola Company

Benjamin Goh, Marketing & Communications Director, Montblanc, Richemont Luxury

Alex Khoury, Senior Director - Marketing, Visa Inc.

Borko Kovacevic, Chief Operating and Marketing Officer (Singapore), Microsoft

Lennard Kwek, Head of Marketing, Asia Pacific & China, Bridgestone Asia Pacific

Peter Larko, Director of Marketing and Public Relations, Mercedes-Benz Hong Kong Ltd.

Silas Lewis-Meilus, Senior Director, APAC Head of Media, GSK

Pei Hua Lin, Head of Marketing & E-Commerce, Shilla Travel Retail Pte Ltd

Maud Meijboom-van Wel, Brand Development & Communication Director Heineken, HEINEKEN

Veneeta Ranjan, Region Media Manager - APAC, Ferrero Asia Pacific

Shane Wan, Head of Global Fuels Marketing, Shell

The Jury Presidents’ & Tangrams jury photos can be downloaded here

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