Spikes Asia has announced the 2021 Jury President line-up as well as the full juries for the Tangrams Strategy and Effectiveness Awards. Sixteen industry leaders across networks, independent agencies and advertisers have been appointed to lead juries across both awards. The presidents and the juries will evaluate entries submitted for 28 combined Spikes and Tangrams award types spanning the industry spectrum.
Kaveri Khullar, Vice-President, Consumer Marketing, Mastercard Asia Pacific is the Creative Effectiveness and Creative Strategy Jury President. Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett, South Asia, Leo Burnett, has been appointed as Design and Industry Craft Jury President. Piyush Pandey, Chief Creative Officer, Worldwide and Executive Chairman, India, Ogilvy, is the Film, Print and Publishing and Radio and Audio Jury President.
There are three Indians as Jury President in the Tangrams Strategy and Effectiveness Awards. The awards have on board Anita Kanal Vice-President, Consumer Marketing for the Asia Pacific, Visa Worldwide as Effectiveness Jury President, Richa Goswami, Global Head of Customer and International, Wealth and Personal Banking, HSBC, as Digital Strategy Jury President and Sindhuja Rai, Global Media Investment Lead, Mondelēz International as the Media Strategy Jury President.
The other Indian jury members in the Tangrams Strategy and Effectiveness Awards are:
Commenting on the Spikes Jury Presidents and the Tangrams Jury, Philip Thomas, President, Ascential Marketing Division and Chairman, Spikes Asia, said, “This is a collective of leading experts from across the Asia-Pacific region whose knowledge and experience places them well to recognise genuine creative excellence while understanding the unique nuances of individual markets. The 2021 Tangrams jury is our biggest line-up in the nearly two-decade history of the awards and we’re proud to have achieved gender parity. We look forward to seeing the creative and effectiveness benchmark set for the region.”
The Spikes Awards Jury Presidents have been announced as follows:
Brand Experience and Activation and Creative eCommerce
Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide
Since joining Cheil Worldwide as the network’s first-ever Global Chief Creative Officer in 2015, Poynton has developed Cheil into one of the world’s leading creative networks. In the past year alone, Cheil WW has won over 350 global awards.
Creative Effectiveness and Creative Strategy
Kaveri Khullar, Vice-President, Consumer Marketing, Mastercard Asia Pacific
In her role, Khullar is responsible for the Digital, Brand and Sponsorships mandate for Mastercard, in the AP region. Prior to joining Mastercard, she had commercial and marketing roles with EMI Virgin and Diageo, which included heading marketing for the Scotch & Luxury spirits portfolio and heading marketing innovation for Johnnie Walker globally.
Design and Industry Craft
Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett, South Asia, Leo Burnett
When Das became the head of Leo Burnett in South Asia six years ago, he had one goal: how to impact a million lives using design and technology. Over the years, he and his team designed several platforms for good, including the world's first anti-collision road management system. Das has won multiple awards, including the Inaugural Glass Lion Grand Prix and the first Innovation Lion for India.
Digital, Mobile and Digital Craft
Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc.
Yasu joined Dentsu in 1995, where he accomplished advertising’s greatest feat: staying at the same agency for 25 years. Throughout his career, he has worked on clients such as Shiseido, Coca-Cola, Glico and Honda, been awarded several Cannes Lions and served as the Jury President of the Creative Data Lions in 2019. Yasu is in charge of leading Dentsu’s digital creative and innovation teams in developing digital brand experiences and integrated solutions using the latest technologies.
Direct and Outdoor
Tara Ford, Chief Creative Officer, DDB Sydney
Alongside her role at DDB Sydney, Ford is a Board Member of the Advertising Council of Australia. She has made a career from mould-breaking creative leadership and iconic creative work at some of the most creative agencies around the world. Tara’s work has been consistently recognised at the highest level, including at Cannes Lions and Spikes Asia. Tara has judged and chaired at every major global award show and is an active mentor to young creatives.
Entertainment and Music
Emily Bull, Managing Director, Founder, hellofuture.tv
Bull is a Branded Entertainment Executive Producer with over 20 years of industry experience. As a passionate advocate of film content within the digital space, Emily has worked across numerous high-profile brands and hopes her vision of brands becoming broadcasters in their own right comes true. Emily has joined several jury teams, including the Cannes Lions 2019 Entertainment Jury and the Spike Asia 2015 Branded Content and Entertainment jury where she led as Jury President.
Michael Ritchie, Managing Director, Co-Owner, Revolver/Will O'Rourke
Ritchie began his career in agencies at Ogilvy in Sydney and DDB HK before moving into the production side. 1999 saw his most successful collaboration when he joined and later became partners with Steve Rogers at Revolver. In 2018, Revolver/Will O’Rourke was awarded runner-up for the prestigious Cannes Lions Palme d’Or and won the Spikes Palm Award the same year. This is on top of winning over 15 gold Lions, including 3 Grands Prix over the years.
Film, Print and Publishing and Radio and Audio
Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, Ogilvy
After joining Ogilvy in August 1982 as an Account Executive, Pandey became Executive Chairman and National Creative Director of Ogilvy India in 2004 and Chief Creative Officer, Worldwide in January 2019. Over his career, Piyush has received several accolades, including the prestigious Lion of St. Mark.
John Scott, Creative Director, Ward6 Singapore
Scott’s career began in fashion and editorial design before he found his way to Pharma and health and wellness advertising at Ward6. John has over 17+ years of experience working in advertising and also runs creative ideation, photography, and film studio with a small team of like-minded creative professionals — creating the content, film, vlog content, and workshops for photographers and creatives.
Joakim (jab) Borgström, Worldwide Chief Creative Officer, BBH
Jab started his BBH career as Group Creative Director in London in 2014 and progressed to being the Worldwide Chief Creative Officer in 2019. Under his tenure, BBH Singapore produced standout, broad-ranging examples of modern creativity such as ‘Human Catalogue’ for IKEA and ‘Battle Force Live’ for Nike. Jab is the winner of over 200+ awards, including 11 Cannes Lions and a Cannes Lions Grand Prix.
Mark Heap, CEO APAC, MediaCom
Heap began his career journey with MEC as a summer intern and as a graduate at JWT London. Since becoming an agency leader, Mark and his team have received multiple Agency of the Year awards and Mark has been awarded Asia Pacific Agency Head of the Year and Greater China Agency Head of the Year.
Vanessa Ho Nikolovski, Managing Director, Weber Shandwick
Nikolovski has managed the communications needs and reputations of a diverse range of companies and brands through impactful multi-year programmes. In 20 years at Weber Shandwick, she has worked with teams to build and grow some of the agency’s largest and most enduring regional client relationships. Nikolovski has been active on jury panels and was recognised by The Holmes Report on its 2019 Innovator 25 Asia-Pacific list.
The Tangrams Strategy and Effectiveness Awards Jury Presidents have been revealed as:
Anita Kanal, Vice-President, Consumer Marketing for the Asia Pacific, Visa Worldwide
Kanal heads up the regional consumer marketing function across AP and is responsible for improving AP’s marketing effectiveness using new data and technology and delivering best-in-class marketing programmes. She sits on the Asia Pacific Marketing Leadership Team. Bringing over 20 years of experience from global strategy and digital marketing firms, her experience includes B2B and B2C clients across a wide range of industries.
Data and Analytics and eCommerce
Ken Mandel, Regional Managing Director of GrabAds & Brand Insights, Grab
With over 25 years of building, advising and leading marketing and technology companies in Asia Pacific, Mandel previously held leadership roles with WPP, Yahoo!, BuddyMedia, Salesforce.com, Hootsuite and Publicis. Ken is a keen supporter of the Asian digital industry and held numerous industry association Chairmanships. Ken’s current role at Grab is an eclectic accumulation of almost everything he has done over his pioneering career.
Richa Goswami, Global Head of Customer and International, Wealth and Personal Banking, HSBC
Goswami is a consumer-centric, digital innovator with proven business and brand-building skills acquired at the world’s leading financial and consumer healthcare brands. Voted as one of the top six marketers in the world by WFA, she is recognised in the Top 25 CMOs and Innovators in Asia-Pacific. Goswami has a wealth of experience in evolving traditional business practices in digital models and orchestrating organisational change spanning over 30 countries across the globe, across multiple industries in senior leadership roles and has been a start-up founder.
Sindhuja Rai, Global Media Investment Lead, Mondelēz International
Rai is responsible for maximising opportunities in the area of partnership and value optimisation to deliver greater ROI and impact on media investments across the globe. Additionally, she continues to lead Media and Digital in AMEA and will continue to work closely with brands and markets to activate their strategic priorities across the region. Sindhuja has over 20 years of experience in media and digital gained in agencies, consulting and client organisations.
The full Tangrams Strategy & Effectiveness Awards jury has also been announced as follows:
Adrian Adshade, Head of Strategy, MullenLowe Group Singapore
Edward Booty, Chief Strategy Officer, APAC, Publicis Groupe
Sean Donovan, President, Asia, TBWA
Bob Grove, Chief Operating Officer, APAC, Edelman
Alex Lubar, President, McCann Worldgroup Asia Pacific
Vishnu Mohan, Chairman & CEO India, SEA & North Asia, Havas Group
Tuomas Peltoniemi, EVP, Managing Director, APAC, R/GA
Nirvik Singh, Global Chief Operating Officer, Chairman & CEO Asia Pacific, Middle East & Africa, Grey Group Pte Ltd
Dheeraj Sinha, Managing Director - India, Chief Strategy Officer - South Asia, Leo Burnett
Sharon Soh, Head Of Integrated Strategy & Marketing, UM APAC
Simone Tam, CEO, Greater China, DentsuMCGarryBowen International
Andy Wilson, Head of Strategy, Asia, BBDO Asia
Tobias Wilson, VP of Growth - APAC, MediaMonks
Anita Kanal, Vice-President, Consumer Marketing for Asia Pacific, Visa Worldwide - Jury President
Ganesh Bangalore, Senior Director Marketing, Johnson & Johnson
Will Brockbank, GM Global Marketing, Zespri International
Somnath Dasgupta, Marketing and Innovation Director, Diageo Korea
Jasper Distel, SVP, International Group Head of Marketing, Gojek
Francis Flores, Jollibee Foods Corporation PH Country Business Group Marketing Head & Jollibee PH Marketing Head, Jollibee
Siew Ting Foo, Vice-President and Global Head of Marketing Strategy and Planning, Print Category, HP Inc
Dilen Gandhi, Sr. Director and Category Head, PepsiCo India
Gaurav Gupta, Strategy Director - APAC, Kimberly Clark
Marga Mathijssen, Head of Global Marketing and Expansions Health&Wellbeing, Unilever
Joanne Pizel, Senior Director, P&G
Jodie Sangster, CMO, IBM
Reetika Singh, Digital Sales Strategy, Regional Lead for Asia & EMEA, Citi
Kristina Strunz, Global Division Director Prestige, Shiseido
Wendy Walker, Senior Director Marketing ASEAN, Salesforce
Sadaf Zarrar, Director of Integrated Content and Creative Excellence, The Coca-Cola Company
Data & Analytics and eCommerce Jury
Emmanuel Caisse, Head of Analytics & Intelligence, APAC, Weber Shandwick
Jenessa Carder, Vice-President, CX Strategy, Dentsu Isobar
Cecile Courbon, Senior Director e-commerce, Mindshare
Suzanne Croxford, Partner, Marketing Technology & Data, Wunderman Thompson
Ritika Gupta, Regional eCommerce Director, APAC, Reprise Digital (Mediabrands)
Keita Kimura, Communication Planning Director, Dentsu Tokyo
Cyrille Vincent Locatelli, Data Strategy Lead, Singapore & AMEA, Grey Group Pte Ltd
Eunice Loh, Digital & Platforms Director, SEA, Wavemaker
Hari Ramanathan, Chief Strategy and Transformation Officer, VMLY&R Asia
Takeyuki Sakaguchi, Executive manager, Marketing Group, Global Integrated Solution Div., Hakuhodo
Bryce Whitwam, CEO, MRM China
Ken Mandel, Regional Managing Director of GrabAds & Brand Insights, Grab - Jury President
Ayumi Ai, Online Director, Asia Pacific, Estee Lauder Companies Asia Pacific
Stanley Choi, Head of eCommerce, Samsonite
Elaine Chum, Head of Digital & eCommerce Transformation, North Asia Area, BAT
Joanna Derry, Head of Insights & Corporate Brand, Nestle Australia
Ajay Gopalakrishnan, Senior Director, Sanofi
Bernice Klaassen, SVP Existing Client Marketing, APAC Middle East Europe, Citi
Min Lin, CDO & eCom Director, L'oreal APAC ACD
Chris Maier, Head of Marketing Science, Nike Greater China, Nike
Ganna Makarenkova, Marketing Excellence Lead, AMEA, Mondelez International
Chris Maloney, Regional Consumer Engagement & E-Business Director, Moët Hennessy
Jack Wang, Global eBusiness Director, Danone Waters
Digital Strategy Jury
Bea Atienza, Chief Strategy Officer, Dentsu
Geraldine Cheung, Managing Director, L'Atelier China
Bitop Das Gupta, AVP & Lead, Strategic Planning, Grey Group Bangladesh
Gordon Domlija, President APAC, CEO China, Wavemaker
Tripti Lochan, co-CEO, Asia, VMLY&R
Annette Male, CEO, APAC, Wunderman Thompson
Richard McCabe, Regional Strategic Director, APAC, McCann Worldgroup
Luke Nathans, Regional CEO, APAC, Iris
Theresa Nie, Head of Fortune Lab, Cheil
Josephine Pan, CEO, Shanghai, FCB Shanghai
Eva Qin, Head of Strategy, AKQA
Eunice Tan, Managing Partner, The Secret Little Agency
Richa Goswami, Global Head of Customer and International, Wealth and Personal Banking, HSBC - Jury President
Jessica Beaton, Director, Digital & Media, APAC, Studios, The Walt Disney Company
Ivana Bianchet Kestermann, Director, Head of CMO APAC Business Management, Platform & Digital Marketing, Credit Suisse AG
Leroy Chua, Regional Digital Marketing Director, Shiseido Asia Pacific
Elveena Cornelio, Asia Digital & Integrated Marketing Lead - CBG, 3M
Alin Dobrea, Head of Marketing Solutions and Partnerships, ZALORA Group
Denis Dong, Director of eCommerce and member acquisition, Starbucks China
Paul Anthony Katimbang, Senior Global Brand Director, Unilever
Elman Lee, Marketing Director, Group Convenience, 7-Eleven Hong Kong, Macau, South China and Singapore ( Dairy Farm Company, Limited)
Minali Shah, Director, Corporate Marketing, Global Marketing, Abbott Laboratories
Shannon Taylor, Vice-President, Greater China Baby Care, The Procter & Gamble Company
Srivatsa, Director of Digital Marketing, Viu
Sarah Weyman, Director Direct Partnerships, Nike China
Yvonne Wong, Global Demand Generation - Total Brand Experience Director for APAC, Johnson & Johnson Vision
Becky Yeung, Regional Head of Brand Partnerships, Asia, Warner Music Asia
Pei Ling Ho, Creative Director APAC, Unskippable Labs, Google
Media Strategy Jury
Avery Akkineni, Head of VaynerMedia APAC, VaynerMedia APAC
Wan-Gyn Ang, CEO, Carat China
Josh Gallagher, Chief Product Officer, MediaCom
James Hawkins, Chief Executive Officer, APAC, PHD
Pat Law, Founder, Goodstuph Private Limited
Vincent Niou, Associate Vice-President, Programmatic and Data Strategy, APAC, Essence
Amrita Randhawa, CEO, Mindshare Asia Pacific
Olly Taylor, Chief Strategy Officer, Host/Havas
Leigh Terry, CEO APAC, Mediabrands
Karen Wang, Chief Strategy Officer, Wunderman Thompson
Charlotte Wright, Chief Growth Officer Asia-Pacific, Wavemaker
Sindhuja Rai, Global Media Investment Lead, Mondelēz International - Jury President
Dhiren Amin, CMO Asia, Kraft Heinz
Anupama Biswas, Regional Director - Ecommerce, Media & Analytics, Kellogg Pvt Ltd
Vinitra Chaudhuri, Director Digital Engagements, Media and Connection Planning - ASEAN, The Coca-Cola Company
Benjamin Goh, Marketing & Communications Director, Montblanc, Richemont Luxury
Alex Khoury, Senior Director - Marketing, Visa Inc.
Borko Kovacevic, Chief Operating and Marketing Officer (Singapore), Microsoft
Lennard Kwek, Head of Marketing, Asia Pacific & China, Bridgestone Asia Pacific
Peter Larko, Director of Marketing and Public Relations, Mercedes-Benz Hong Kong Ltd.
Silas Lewis-Meilus, Senior Director, APAC Head of Media, GSK
Pei Hua Lin, Head of Marketing & E-Commerce, Shilla Travel Retail Pte Ltd
Maud Meijboom-van Wel, Brand Development & Communication Director Heineken, HEINEKEN
Veneeta Ranjan, Region Media Manager - APAC, Ferrero Asia Pacific
Shane Wan, Head of Global Fuels Marketing, Shell
The Jury Presidents’ & Tangrams jury photos can be downloaded here