Marketing consultant Shivaji Dasgupta, till recently Chief Strategy Officer of Havas Group India, has launched an integrated Go-To-Customer consulting service. This is designed especially for medium to large Indian companies that seek best-in-class processes and advisory for their brands but do not have the luxury of an established marketing culture. A proprietary technology-enabled toolkit will empower every kind of B2C and B2B company to win big in the marketplace by competing successfully with established players and neutralising their historical advantage.
In this venture, Dasgupta is being partnered by leading industry experts from domains such as wellness, FMCG, durables, OTC pharma and others. The range of services includes identifying fundamental markets opportunities, segmentation and positioning, product and service strategy, experience mapping and communication. A team of preferred execution partners have been identified to provide last-mile services.
In the present time, there are four significant organisations on the client list of Inexgro Brand Advisory and more are in conversation. The vision of the organisation is to ensure that every business gets empowered with the finest processes and advisory to fulfil their potential in the market, thus creating genuine and sustainable monetisation value for brands and their stakeholders.
Dasgupta has more than 25 years of experience in the industry, including a lengthy career with JWT, Rediffusion, Contract and Havas Group India, as well as a three-year plus stint as an independent marketing consultant.