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Portronics awards social media mandate to Chimp&z Inc

The agency will offer integrated digital services, including handling the brand’s social media pages, crafting digital campaigns, strategising influencer marketing, formulating content and creative solutions to drive organic traffic growth

Portronics, which deals in portable and innovative gadgets, has awarded its social media mandate to Chimp&z Inc, a multi-dimensional marketing agency.

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According to the mandate, the agency will offer integrated digital services, including handling the brand’s social media pages on Facebook, Instagram, Twitter, Pinterest and YouTube, crafting digital campaigns, strategising influencer marketing, formulating content and creative solutions to drive organic traffic growth.

Portronics has launched over 1,600 products, including portable speakers, power banks, portable projectors and scanners, since its inception in 2010. The goal is to design products that fit their customers’ needs, and also their pockets. The brand’s partnership with the agency is based on a shared vision of amplifying brand recall and visibility within its target audience, especially the youth, using social media.

Lavinn Rajpal and Angad Singh Manchanda

Angad Singh Manchanda and Lavinn Rajpal, Co-founders, Chimp&z Inc., said, “We are excited to have Portronics on board. Chimp&z Inc is determined to realise the brand's vision of expanding its reach in the youth and remodelling a new line of communication for the brand in the digital space. Portronics has been a trusted name in the market for years now, and we plan to amplify the same by enhancing the brand’s recall value while making a conversation with its target audience.”

Jasmeet Singh, Co-founder, Portronics, said, “Being a prominent Electronics Consumer brand, we strive for the best visualisation of our products and their usability. Chimp&z Inc’s vision aligns with ours and we hope to be able to broaden our horizon and create a customised consumer experience. Through our alliance with Chimp&z Inc, we aim to grow our brand’s digital presence and make our products more accessible to the Indian marketplace.”

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