Parachute Advansed Men looks beyond traditional notions of looking good on International Men's Day

2020 is a year when grooming took a back seat with lockdowns affecting the whole country. Hair grooming product Parachute Advansed Men looked beyond traditional notions and narratives of looking good, and looked deeper with the aim to make a statement on International Men’s Day (November 19).

Fortunately, the worst of times seem to have brought out the best in our men. They have upped their partnering game, and are working for home, even while working from home.

They’ve been helping out in the kitchen and in the living room, with the laundry and in the nursery. And there is nothing better than a man who is caring and is willing to step up and do his bit at home and for his partner.

Conceptualised and executed by VMLY&R, Parachute Advansed Men’s film is a celebration of this new found ‘goodness’ in men that redefines what looking good is all about. And what better message for a men’s hair care brand to put out on International Men’s Day.

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How does a man snag a role in an International Men's Day commercial?
By being good, not perfect, it turns out. Watch the film to find out!#InternationalMensDay #ParachuteAdvansedMen #MensDay #InternationalMensDay2020 pic.twitter.com/2W9en5KHLT

— Parachute Advansed (@Parachute_Adv) November 18, 2020

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