P&G India redefines laundry with launch of Ariel PODs
Ariel 3in1 PODs, launched in India recently, are pre-dosed washing capsules, filled with concentrate liquid detergent. Ariel 3in1 PODs are three-chambered PODs providing the consumers with a 3in1 HD Clean benefit — cleaning, stain removal and brightness
Detergent brand Ariel from the house of P&G has introduced a laundry product called PODs sold in single-use tablets — a creation of a new segment within the laundry category from P&G India.
In many countries around the world, Laundry PODs are already popular as the most convenient way of doing laundry. Ariel 3in1 PODs, launched in India very recently, are pre-dosed washing capsules, filled with concentrate liquid detergent. Ariel 3in1 PODs are three-chambered PODs providing consumers with a 3in1 HD Clean benefit — cleaning, stain removal and brightness.
Ariel PODs are innovatively designed with a water-soluble film holding concentrated liquid detergent in three chambers. When a POD is placed in a washing machine, the film dissolves completely in wash, leaving no residue. The three compartments work together to provide a brilliant laundry experience to the user, with impeccable cleaning, tough stain removal, and brilliant brightness that makes whites brighter and colours more vibrant. Ariel Matic 3in1 PODs are suitable for both Top and Front Load Fully Automatic washing machines.
Ariel PODs are perfect for a busy household, or someone seeking simplified laundry, because it is very easy to store and use. Because of the 3in1 benefit, there is no need to use other products along with it. For most loads, one wash needs just one POD. Since the capsules are pre-dosed, there is no need for messy measuring or accuracy. The POD doesn’t need to be cut or peeled; it can be placed into the machine as is before putting the clothes. With the simplified laundry process, anyone can get impeccable laundry results with Ariel PODs. The tub has a unique child-lock lid that makes the product safe from accidental exposure to kids. Like any detergent, it is recommended to store the pack out of reach of children.
Sharat Verma, Chief Marketing Officer, P&G India and Vice-President, Fabric Care, said, “Ariel PODs is our latest laundry innovation globally and were developed by P&G after years and years of research and development. It promises to transform your laundry experience from being a mundane, time-consuming and complicated task, to one which is fun and convenient. With Ariel PODs, you no longer need to tediously measure and dose multiple products or worry about getting perfect laundry results in a washing machine. Just pop a POD in your machine to get an outstanding HD clean every time. It is perfection simplified. Once you try it, you will never go back.”
Chef Sanjeev Kapoor, who is also Ariel’s brand ambassador, said, “I am elated Ariel PODs have now made its much-awaited debut in India. Just like cooking is an experience, even laundry with Ariel PODs can be a unique experience. So much fun! And continuing to give you Ariel’s superior performance. As we know, Ariel is the #1 brand recommended by most washing machine makers globally, PODs are designed to work in both top and front load machines. So, I am going to upgrade to this small and powerful laundry solution — Ariel 3in1 POD. Do you POD?"
Ariel PODs are available at select stores and ecommerce websites. They are going to be available in two sizes — 18 and 32 count packs. The 18-count pack is priced at Rs 432 and the 32-count pack is for Rs 704. The launch is going be supported with a digitally-led campaign to create awareness about PODs now being available in India.
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