Cinema is an ever-evolving art form and is not only a medium of expression, but also a way for the creator to find meaning and know the nuances of the process.
Celebrating the mélange of the craft, youth brand MTV from Viacom18, in association with India Film Project (IFP) brings IFP Shorts, a platform for budding filmmakers to showcase their thought-provoking short films, starting this November, every Sunday at 9 pm only on MTV.
The short films that are being featured are the winning entries from IFP’s ‘50-hour Filmmaking challenge’. With each episode consisting of three short films stitched together, about 156 short films in total will air on MTV through the year.
The association brings the property ‘IFP Offshoot’, where the audience, for the first time ever, will get glimpses of workshops, panel discussions, and gratifications, exclusively planned for the winners of the film and music making challenges. The last season, held in October this year, had some of the sessions and workshops, centred around the rise of Women on the Web, the importance of writing and the era of creators, to name of a few. This festival saw names like Pankaj Tripathi, Gajraj Rao, Divyendu Sharma, Shaheen Bhatt, Shabana Azmi, Anand Tiwari, among others. IFP Offshoot will be packaged in 12 episodes of one-hour each that will also air on MTV, every Thursday starting November 12.
Vikas Boni, Head, MTV Beats, Business Planning and Content Partnerships, Youth, Music and English Entertainment, Viacom18, said, “Cinema has a great connect with youth because it brings to them stories and experiences that are both fictional yet slice-of-life. We are happy to associate with The India Film Project to bring a creative cinematic experience to our viewers through our customised offerings of IFP Shorts and IFP Offshoot.”
Ritam Bhatnagar, Founder, India Film Project, said, "Short Filmmakers have always considered digital as primary medium since the audience only existed there. With MTV taking an initiative to give platforms to shorts on television, we've seen lot of appreciation coming in from filmmakers. The season 1 of IFP Shorts generated great buzz in the creator community. With season 2, we have a much longer and even more promising association that empowers creators."
Since its inception in 2011, IFP has spearheaded the journey of building a community of content creators across varying forms of art, and IFP Shorts is a pioneering effort to encourage this diversity in all its entirety. Dabbling with genres across fantasy, drama, humour, mockumentary and biographies, IFP Shorts will give a sneak peek to some of the spellbinding works of directors like Arjun Suri, Kushal Verma, Priyansh Lamba, Tushar Gupta among others.