Following the announcements in 2018 and 2019 respectively of its media agency partners and creative partners, Mondelēz International has announced a new global content production and management model which is designed to support the growth of our global and local brands.
The new model offers a more agile content model that connects the best in creativity, media and technology to rapidly design, create, and manage personalised experiences across any touchpoint throughout the customer journey. “Our partners will enable more efficient and consistent use of assets across touchpoints, more effective digital assets fit for platform with rich taste appeal, and the creation of a higher volume of quality content made for personalisation,” Mondelez said in a regulatory filing at London Stock Exchange.
Mondelez will concentrate global content production and management with two key agency partners, MediaMonks (S4 Capital) and Team Pop (Publicis). These partners will work across brand portfolio with the following scope:
- MediaMonks will manage global tech infrastructure, global websites and content production for North America, Latin America and AMEA (Asia, Middle-East and Africa).
- Publicis will manage content production for our MEU (Europe) region.”
Martin Renaud, Executive Vice President and Chief Marketing Officer, Mondelēz International, said, "Following the selection of our media and creative agencies in 2018 and 2019, we are pleased to announce a new model for our global content production and management agencies. Our production partners will provide a simple and agile new solution that offers the best in terms of creativity, media capabilities and technology for our portfolio of global and local brands. We're excited to be working with them and looking forward to their contribution in accelerating our growth."
Meghan Johnson, Agency Ecosystem Leader, Mondelēz International, said, "We have been nothing but impressed by the evolved capabilities agency partners are bringing to the table. The production model we have designed enables key strategic initiatives, while scaling rich taste appeal and delivering content fit for platform and purpose. For Mondelēz International, this is a new way of leveraging data and capabilities at scale, only realized through strong partnerships across our agency ecosystem."
Appointments will become effective immediately with phased transitions starting in January 2021. We expect to finalize all transitions by the end of 2021.