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Mankind Pharma’s Prega News awards digital mandate to Team Pumpkin

The agency will help Prega News with strategy and execution to scale up the digital footprint

Prega News has recently awarded its digital mandate to Team Pumpkin, a full-service digital marketing and PR agency.

As a part of the mandate, Team Pumpkin will help Prega News with strategy and execution to scale up the digital footprint.

Prega News is a flagship brand of Mankind Pharma. It has positioned itself as a brand that not only gives a woman the biggest news of her life, but is also there for her along the way — from preconception to post-delivery. In recent times, it entered new territory by targeting fathers.

Having a presence in Delhi, Mumbai and Bangalore, Team Pumpkin will be servicing from their Delhi office. The key areas of engagement are managing social media, media planning, media buying and ORM for the brand. The agency will chalk out a digital strategy to build loyal community and drive innovations in awareness-to-purchase cycle for the brand. Team Pumpkin will also develop digital properties with branded microsites and offer digital support for their events and activations.

Swati Nathani, CBO, Team Pumpkin, said, “We love taking up new challenges as they present the opportunity to learn as well as prove ourselves as a diverse and multi-faceted agency. While we are experienced in this sector, having worked with mother-centric brands in the past, we take up each brand as a brand-new opportunity and challenge to push our boundaries even further. And with a brand that is as reputed and refreshing as Prega News, we are just looking forward to the host of new initiatives we would be offering to help reach the zenith of digital marketing.”

Joy Chatterjee, Deputy General Manager, Prega News, said, “We are excited about partnering with Team Pumpkin and we are looking forward to doing some amazing work together. We believe digital as a medium has a huge potential to be capitalised and we are expecting Team Pumpkin to help us along in this journey.”

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