Kaizad Pardiwalla (former COO of the 120 Media Collective and founder of KPC) and Harshad Hardikar (former COO of Indigo Consulting and CMO of Puranik Builders) have joined hands to launch a new venture with a unique business model — Spring Brand Solutions.
Spring is aimed at start-ups and SMEs, offering everything from brand strategy to world-class creative content and strong performance marketing systems, with a special focus on digital solutions.
What sets Spring apart is its insistence on taking up only a limited number of projects at a time, so the founders can be directly involved at every stage with the clients. They bring together specialised teams based on each client's specific requirements and explore performance-based fee structures depending on the nature of the project.
Pardiwalla said, "We want to set our clients up for success by delivering strong RoI and positive business impact, using a combination of data analytics, technology and creativity along with tailored Go-to-Market strategies across all digital channels."
Hardikar added, "We know each other for many years and both of us believe in doing right things in the right way. We think it's important in today's world of extreme customisation that data points across mediums work hand-in-hand to create differentiated creative solutions and that's exactly what we will aim for. We know this approach will deliver big results for our clients and that gives us the confidence to accept remuneration based on results.”
Spring offers innovative models like 'Responsive Creative' that updates creative content based on audience interactions and proprietary tools like 'Springboard' that customises marketing messages for different stages in the consumer's purchase journey layered with media performance to deliver an RoI matrix pre campaign. With such unique offerings and their novel business model focused on delivering personalised solutions and measurable results, Spring Brand Solutions is sure to excite great interest in the market.