Gifting portal Ferns N Petals Pvt. Ltd has forayed into the digital video content segment with the launch of FNP Media, the brand’s new digital content house. FNP Media is a content company and production house that works to produce quality content for digital platforms.
FNP has been a part of peoples’ lives from birth to marriage and even death, the journey of human emotion has been experienced from very close quarters, and it was but natural to translate that understanding on screen.
FNP Media has three verticals, Live By FNP Media, Films By FNP Media and Music By FNP Media. The content in the form of short films, web series, storytelling, etc., is hosted on YouTube channels of the respective verticals that showcase performing arts, films & shows and original music.
Live by FNP Media is a platform for both aspiring and established artists to showcase their talent in multiple disciplines of performing arts. It brings in a plethora of new-age content, an interesting mix of social media platforms, YouTube channel and live events. Live by FNP Media is truly an opportunity that performing arts as a whole needs.
“We are very excited to enter in this new segment. With the launch of FNP Media, we see ourselves catapulting into the next phase of growth,” said Vikaas Gutgutia, MD and Founder, Ferns N Petals and FNP Media. “Digital will play a critical role in fuelling this growth and we wanted to ensure we had a strong offering and presence in the space. We have invested a lot of time and energy in creating and acquiring good content for FNP Media, which we hope our viewers enjoy.”
The other vertical, Films by FNP Media, is a completely integrated entertainment offering of original short format movies, which showcases unique content that is believed to have the power of changing people’s perception. The platform will host content to address the entertainment demands of a New India that is increasingly digital-savvy and globally connected, yet fundamentally rooted in its culture.
Ahmad Faraz, General Manager, FNP Media, said, “I believe the audience has become smarter and they want to see good meaningful content. We are concentrating on bringing the content which appeals to people and helps them change their perception. We are working with some new but very talented writers and directors from the industry right now. As a content company we have seen and observed that short format content appeals with audiences as well as brands and it is the future of the content industry. We are also going to bring out some unique and never-heard-before concepts of web series in coming months."
Music by FNP Media envisions bringing original music content by upcoming and established artists. The platform will help independent musicians and performing artists to present original music under FNP Media’s label and for fans to discover hidden gems. The brand intends to bring out the best in every genre.
FNP Media marks its entry into this segment with an original short film, The Hire. In addition, the platform offers many other hard-hitting films like Almariyaan — that deals with significant LGBTQ issues, Blue Sweater and many more.