Digital marketing agency BC Web Wise recently joined hands with MediaDonuts, a digital media and advertising technology company, to provide extended services such as programmatic advertising, media planning and buying, etc., to their clients and have a global presence.
Through this partnership, BC Web Wise, in association with MediaDonuts, will support brands looking to maximise the value they derive from digital media advertising.
BC Web Wise will continue to offer their clients all digital marketing, social media campaigns, SEO, website development, video production and marketing, ORM and related digital services, including media planning and buying, which includes performance and branding to their clients as before.
In addition, the agency will leverage MediaDonutsâ€™ expertise, technology and global knowhow for their clients and deliver precisely targeted ad-tech solutions using a huge number of ad exchanges to maximise the value delivered to them. This collaboration will effectively allow the clients to experience their combined proposition of marketing talent, capabilities and experience, while leveraging the individual agency strengths.
Chaaya Baradhwaaj, MD and Founder, BC Web Wise, said, â€śAs an agency, we have always believed in partnering with the best-in-class whenever needed and possible, rather than reinvent the wheel ourselves. MediaDonuts is one of the best technology-driven media companies around.â€ť
Vidhu Sagar, Managing Director, India, MediaDonuts, said, â€śOur operating model has always been driven by partnering with the best digital creative agencies and in that respect, BC Web Wise remains peerless. Weâ€™re delighted to be able to meaningfully contribute to the agencyâ€™s clients and their brandsâ€™ market success through precision-driven digital media planning, buying and implementation solutions. Extremely confident that our programmatic strengths would effectively add a lot of value to the clientsâ€™ businesses.â€ť
With experience from working with various brands with advertisers in India to generating positive feedback for the brands through digital media channels, both the agencies will provide augmented value of their services to the clients through this partnership.